Windows Phone Outselling iPhone in Seven Countries
March 27, 2013 10:43 PM
comment(s) - last by
But some of the countries are relatively small markets
Microsoft Corp. (
quick to seize on
good news from market analytics firm International Data Corp.'s (
) survey of international phone sales. While the report unsurprisingly showed Android to be the king of virtually every region, the report showed that in some nations Windows Phones are outselling Apple, Inc.'s (
But before Apple fans explode with indignation, yes there is a catch. Windows Phone outsold the iPhone in a smattering of emerging markets, where the high price of Apple's trendy phone is
probably a barrier to sales success
. In total Windows Phone led the iPhone in Argentina, India, Poland, Russia, South Africa, Ukraine, and "rest of central and eastern Europe".
The success in India is a pretty big deal because that's going to be a huge smartphone market. But other regions like Ukraine, South Africa, and "rest of... Europe" (smaller countries) are all markets of 100,000 or less smartphone units annually.
The Lumia 520 [Image Source: Nokia]
The arrival of low-end Windows Phone devices -- namely Nokia Oyj.'s (
-- has certainly boosted Windows Phone. Much like Android, Microsoft and its third-party hardware partners appear to be starting their assault on the iPhone at the low-end. While today's flagship Android phones put the iPhone's hardware to shame, the earliest Androids were largely budget devices.
It remains to be seen, though, whether Windows Phone can duplicate Android's successful creep into the high-end of the market. Microsoft is betting big on the
Windows Phone Blue refresh
, which will likely be the next major platform refresh. That update is expected to land sometime in the October/November window. The good news for Windows Phone 8 device owners is that Microsoft reportedly will be supporting current generation devices in the upgrade this time around.
This article is over a month old, voting and posting comments is disabled
Mexico and Latin Americas...
4/1/2013 1:28:31 PM
Mexico is not mentioned in the article, but I assure you that Windows Phone is also kicking iPhone ass in here, as well as more Latin America markets besides Argentina.
The only competition now is Android, who is still growing in the same markets (as it didn't have supremacy yet).
I find it quite positive for Windows Phone as an OS and the whole Windows 8 environment, US and UK are not the whole world ;) but our opinion on technology and usability is quite valuable.
“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith
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