Windows Phone Outselling iPhone in Seven Countries
March 27, 2013 10:43 PM
comment(s) - last by
But some of the countries are relatively small markets
Microsoft Corp. (
quick to seize on
good news from market analytics firm International Data Corp.'s (
) survey of international phone sales. While the report unsurprisingly showed Android to be the king of virtually every region, the report showed that in some nations Windows Phones are outselling Apple, Inc.'s (
But before Apple fans explode with indignation, yes there is a catch. Windows Phone outsold the iPhone in a smattering of emerging markets, where the high price of Apple's trendy phone is
probably a barrier to sales success
. In total Windows Phone led the iPhone in Argentina, India, Poland, Russia, South Africa, Ukraine, and "rest of central and eastern Europe".
The success in India is a pretty big deal because that's going to be a huge smartphone market. But other regions like Ukraine, South Africa, and "rest of... Europe" (smaller countries) are all markets of 100,000 or less smartphone units annually.
The Lumia 520 [Image Source: Nokia]
The arrival of low-end Windows Phone devices -- namely Nokia Oyj.'s (
-- has certainly boosted Windows Phone. Much like Android, Microsoft and its third-party hardware partners appear to be starting their assault on the iPhone at the low-end. While today's flagship Android phones put the iPhone's hardware to shame, the earliest Androids were largely budget devices.
It remains to be seen, though, whether Windows Phone can duplicate Android's successful creep into the high-end of the market. Microsoft is betting big on the
Windows Phone Blue refresh
, which will likely be the next major platform refresh. That update is expected to land sometime in the October/November window. The good news for Windows Phone 8 device owners is that Microsoft reportedly will be supporting current generation devices in the upgrade this time around.
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RE: Good progress...
3/28/2013 10:39:02 AM
I'm not sure that this would be considered progress for Microsoft.
You see, Microsoft has found itself in a really bad place. As a severe underdog in the mobile market they needed to cut prices in order to obtain any customers at all. Meanwhile, Samsung and Apple have the lion's share of the market and command a price premium.
How bad is it? Let's put it this way: While Apple/Samsung combined to hold slightly under 50% of the world's smartphone market share last year, they combined to hold 103% of the world's smartphone profits. That's right- over 100%. This means that that the top 2 competitors not only managed to grab all the profit, but the underdogs are operating at a loss in order to stay in the game.
RE: Good progress...
3/28/2013 1:52:30 PM
You're comparing Apples, Oranges, and Plums.
Microsoft= OS Only
Samsung= Hardware Only
Apple= OS and Hardware
RE: Good progress...
3/28/2013 4:14:56 PM
I understand that, but when you combine a few different facts you can deduce the rest.
1. Nearly all of Samsung's products are Android devices. They've stated that demand for their rare Microsoft products are weak.
2. All Apple devices are iOS.
3. Considering that Apple and Samsung earn all of the profit, you can deduce that any other vendor isn't earning much at all, if anything.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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