Developers thought making native BB10 apps was risky

Developers didn't want to take a chance with a native app for the new BlackBerry 10 (BB10) platform, so it turns out that one in five BB10 apps are actually Android. 

According to Martyn Mallick, BlackBerry's vice president for global alliances and business development, about 20 percent of the 100,000 BB10 apps available are Android apps. 

BlackBerry realized that not all developers were going to be onboard with making native BB10 apps -- it's a brand-new platform, and it's a risk since it's hard to tell how well the platform/devices will sell at launch. 

To address this, BlackBerry allowed the use of an emulation engine to port Android apps onto BB10 devices. 

“We give them a very nice on-ramp to get onto the platform,” Mallick said. “Our users deserve to have great content. If that is the fastest way we can get some of that content, that’s great."

But that doesn't mean that BlackBerry isn't trying to get developers to make native apps for BB10. It's offering a $10,000 guarantee for developers making the native apps and even promised that its first batch of BB10 devices will only have one of two screen sizes to avoid fragmentation.

BlackBerry's new BB10 line was announced in January 2013, and the first device -- the Z10 -- shipped in the U.S. on March 22.

Earlier this month, BlackBerry CEO Thorsten Heins said Z10 sales in Europe were encouraging, and even mentioned that the "product is attracting users that are currently on other platforms."

However, it's understandable why developers would be nervous. Not only is BB10 a new platform, but BlackBerry hasn't had it easy in the recent past. Many corporations and government agencies, which are some of BlackBerry's best customers, dropped their devices for iPhones and Android devices instead. 

The Transportation Security Administration (TSA) ditched their BlackBerrys in May 2012 in favor of iPhones while the Immigration and Customs Enforcement followed suit in September. In October, the Defense Department left its BlackBerrys behind and chose to go with Android and Apple devices instead while the National Transportation Safety Board (NTSB) left BlackBerry for a new fleet of iPhone 5s.

Last month, the U.S. Defense Department announced that it will open its communications networks to iOS and Android devices by next February.

Just last week, BB10 failed to pass security requirements for use in the UK government

Source: All Things D

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