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Apple needs to step up its mapping game to compete with Google

Apple may have had quite a mapping fiasco last year with the release of its own homemade software, but that's not keeping the company down as it now looks to offer indoor mapping as well.

Apple recently acquired WifiSLAM, a two-year-old Silicon Valley startup that specializes in indoor mapping apps that detect a mobile user's location via Wi-Fi signals. One of the company's co-founders is Joseph Huang, a former software engineering intern at Google.


Apple acquired the company for $20 million. 

The move is likely a way to stay competitive with Google's Android devices, which already have access to indoor mapping in places like shopping malls and airports. 

Last September, Apple booted Google Maps and released its first homemade maps app with the launch of iOS 6. However, this didn't go as well as expected. The maps app had an embarrassing amount of issues, such as geography and navigation problems. 

Source: The Wall Street Journal



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By retrospooty on 3/25/2013 4:22:42 PM , Rating: 2
I remember seeing the layout of my local home depot on my Android using google maps over a year ago. I got right to the kitchen hardware section without asking one of hte doofs that work there.

Glad to see Apple buying a company to get themselves caught up.




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