Microsoft Defends Windows RT, Says It Will Get Better with Time
March 22, 2013 12:46 PM
comment(s) - last by
Microsoft's Michael Angiulo
(Source: Business Insider)
Windows RT may already be turning to vinegar
Microsoft continues to defend its sagging Windows RT operating system. So far one of the only products that run the operating system is Microsoft's own Surface RT tablet, which has seen very low sales. Earlier this month, sales of the Microsoft Surface family of tablets
and analysts reduced their sales forecasts.
Microsoft CEO Steve Ballmer continues to insist that Surface is a "
", but sales figures suggest otherwise. Major Microsoft partner Samsung has
that it won't be releasing a Windows RT tablet in the United States because of poor demand. Samsung has left the door open to introduce a RT device later if the market demands it. So far, that demand seems unlikely.
recently had an interview with Microsoft corporate vice president for Windows planning Michael Angiulo. During the talk the Microsoft executive spent some time focusing on what makes Windows RT important for Microsoft.
Angiulo stated, "It was a ton of work for us and we didn't do the work and endure the disruption for any reason other than the fact that there's a strategy there that just gets stronger over time. Looking at things now like power performance and standby time and passive [fanless] form factors. When we launched windows 8, it was really competitive with a full-sized iPad. A lot of that was made possible by the ARM [chip] architecture."
In addition, Angiulo talked a bit about complaints of legacy software not working on Windows RT. He said, "People are talking about legacy desktop software not running, but they don't think about the customer benefit of only running modern apps. The only apps that you install from the Windows store are the kind, that as a customer, you can manage your rights to."
Angiulo also believes that ARM-powered tablets will have a higher percentage shipping that feature mobile broadband because the devices have longer battery life the comparable Intel platform devices. Battery life is a big selling factor for ARM-powered devices, and increased power consumption continues to be a downside to Intel hardware in the tablet and mobile market.
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RE: It's the IPad's Market
3/22/2013 3:31:02 PM
Not just late to market, but late to market + lackluster hardware + high price + competing with the established leader.
You can't do that. You need to give the consumer some reason to choose the Surface over the iPad and the consumer has no such reason.
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