Microsoft Defends Windows RT, Says It Will Get Better with Time
March 22, 2013 12:46 PM
comment(s) - last by
Microsoft's Michael Angiulo
(Source: Business Insider)
Windows RT may already be turning to vinegar
Microsoft continues to defend its sagging Windows RT operating system. So far one of the only products that run the operating system is Microsoft's own Surface RT tablet, which has seen very low sales. Earlier this month, sales of the Microsoft Surface family of tablets
and analysts reduced their sales forecasts.
Microsoft CEO Steve Ballmer continues to insist that Surface is a "
", but sales figures suggest otherwise. Major Microsoft partner Samsung has
that it won't be releasing a Windows RT tablet in the United States because of poor demand. Samsung has left the door open to introduce a RT device later if the market demands it. So far, that demand seems unlikely.
recently had an interview with Microsoft corporate vice president for Windows planning Michael Angiulo. During the talk the Microsoft executive spent some time focusing on what makes Windows RT important for Microsoft.
Angiulo stated, "It was a ton of work for us and we didn't do the work and endure the disruption for any reason other than the fact that there's a strategy there that just gets stronger over time. Looking at things now like power performance and standby time and passive [fanless] form factors. When we launched windows 8, it was really competitive with a full-sized iPad. A lot of that was made possible by the ARM [chip] architecture."
In addition, Angiulo talked a bit about complaints of legacy software not working on Windows RT. He said, "People are talking about legacy desktop software not running, but they don't think about the customer benefit of only running modern apps. The only apps that you install from the Windows store are the kind, that as a customer, you can manage your rights to."
Angiulo also believes that ARM-powered tablets will have a higher percentage shipping that feature mobile broadband because the devices have longer battery life the comparable Intel platform devices. Battery life is a big selling factor for ARM-powered devices, and increased power consumption continues to be a downside to Intel hardware in the tablet and mobile market.
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RE: It's the IPad's Market
3/22/2013 2:32:24 PM
Too little, too late. This is standard operating procedure with Microsoft. They have never launched a successful portable device. The only successful consumer device has been Xbox. Everything else is a flop. The only reason consumers even buy the Windows OS is that it's pre-loaded on retail PC's, and OEM's don't offer anything else. Microsoft is slowing becoming irrelevant. Just as Nintendo and Sega were once the kings of the video game market, Microsoft will find itself in the same position, relegated to has-been niche player status.
RE: It's the IPad's Market
3/22/2013 3:02:47 PM
I Totally agree with the poor Surface Ad.
Like or hate Apple, one thing is for sure: they create Great Ads.
Their Ad is tailored to a specific aspect of the product that stirs up something in a typical consumer to desire the product.
Example, an iPad ad showcasing the piano app, got a visiting friend's son so excited that he declared iPad as his #1 request to Santa for Christmas. Just one app, brilliantly demonstrating real life task as one of many capabilities of the device.
Compare that to Surface's Ad where grown-ups were dancing and slapping plastic casing together as if they were Lego parts, without EVER showing a single task that can be accomplished with the device.
What is there to make someone get excited and desire getting device?
RE: It's the IPad's Market
3/22/2013 4:24:45 PM
Agreed, I think the surface ad's are so stupid it hurts. It has office, it can multi-task, it has a keyboard, it has flash. Show it using office (with keyboard), running 2 things at once, remote desktop, playing with an xbox gamepad, facebook, etc. It's a well rounded device and their marketing is pure crap.
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