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Microsoft's Michael Angiulo  (Source: Business Insider)
Windows RT may already be turning to vinegar

Microsoft continues to defend its sagging Windows RT operating system. So far one of the only products that run the operating system is Microsoft's own Surface RT tablet, which has seen very low sales. Earlier this month, sales of the Microsoft Surface family of tablets missed targets and analysts reduced their sales forecasts.

Microsoft CEO Steve Ballmer continues to insist that Surface is a "real business", but sales figures suggest otherwise. Major Microsoft partner Samsung has announced that it won't be releasing a Windows RT tablet in the United States because of poor demand. Samsung has left the door open to introduce a RT device later if the market demands it. So far, that demand seems unlikely.

CNET recently had an interview with Microsoft corporate vice president for Windows planning Michael Angiulo.  During the talk the Microsoft executive spent some time focusing on what makes Windows RT important for Microsoft.
 
Angiulo stated, "It was a ton of work for us and we didn't do the work and endure the disruption for any reason other than the fact that there's a strategy there that just gets stronger over time. Looking at things now like power performance and standby time and passive [fanless] form factors. When we launched windows 8, it was really competitive with a full-sized iPad. A lot of that was made possible by the ARM [chip] architecture."


In addition, Angiulo talked a bit about complaints of legacy software not working on Windows RT. He said, "People are talking about legacy desktop software not running, but they don't think about the customer benefit of only running modern apps. The only apps that you install from the Windows store are the kind, that as a customer, you can manage your rights to."

Angiulo also believes that ARM-powered tablets will have a higher percentage shipping that feature mobile broadband because the devices have longer battery life the comparable Intel platform devices. Battery life is a big selling factor for ARM-powered devices, and increased power consumption continues to be a downside to Intel hardware in the tablet and mobile market.

Source: CNET



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It's the IPad's Market
By Arsynic on 3/22/2013 2:01:49 PM , Rating: 2
There is no consumption tablet market only an iPad market. That's Microsoft's problem. I was in Staples yesterday playing around with the Surface Pro and RT and a lady, very non techie said to me, "I'm so tempted to get one of those, but I already have an iPad."

There's nothing wrong with Surface. There's just no market for it at it's price point. The only competitive Android tablets come in way below Surface's price point. Surface RT is a premium tablet without a market. Anyone else that wants to pay that much already owns an iPad.




RE: It's the IPad's Market
By FITCamaro on 3/22/2013 2:24:20 PM , Rating: 3
Like I said. Late to market.


RE: It's the IPad's Market
By Argon18 on 3/22/2013 2:32:24 PM , Rating: 2
Too little, too late. This is standard operating procedure with Microsoft. They have never launched a successful portable device. The only successful consumer device has been Xbox. Everything else is a flop. The only reason consumers even buy the Windows OS is that it's pre-loaded on retail PC's, and OEM's don't offer anything else. Microsoft is slowing becoming irrelevant. Just as Nintendo and Sega were once the kings of the video game market, Microsoft will find itself in the same position, relegated to has-been niche player status.


RE: It's the IPad's Market
By WhatKaniSay on 3/22/2013 3:02:47 PM , Rating: 2
I Totally agree with the poor Surface Ad.

Like or hate Apple, one thing is for sure: they create Great Ads.
Their Ad is tailored to a specific aspect of the product that stirs up something in a typical consumer to desire the product.

Example, an iPad ad showcasing the piano app, got a visiting friend's son so excited that he declared iPad as his #1 request to Santa for Christmas. Just one app, brilliantly demonstrating real life task as one of many capabilities of the device.
Compare that to Surface's Ad where grown-ups were dancing and slapping plastic casing together as if they were Lego parts, without EVER showing a single task that can be accomplished with the device.
What is there to make someone get excited and desire getting device?


RE: It's the IPad's Market
By andrewaggb on 3/22/2013 4:24:45 PM , Rating: 3
Agreed, I think the surface ad's are so stupid it hurts. It has office, it can multi-task, it has a keyboard, it has flash. Show it using office (with keyboard), running 2 things at once, remote desktop, playing with an xbox gamepad, facebook, etc. It's a well rounded device and their marketing is pure crap.


RE: It's the IPad's Market
By 91TTZ on 3/22/2013 3:31:02 PM , Rating: 2
Not just late to market, but late to market + lackluster hardware + high price + competing with the established leader.

You can't do that. You need to give the consumer some reason to choose the Surface over the iPad and the consumer has no such reason.


RE: It's the IPad's Market
By Flunk on 3/22/2013 3:33:21 PM , Rating: 2
Not true, Android tablets have about half the market and probably will have a bit more in a few months. It's a two-way market. iPad and Android split down the center.

Surface has no apps, and especially no games. WinRT is fine but there are no apps.


RE: It's the IPad's Market
By kmmatney on 3/23/2013 1:10:59 AM , Rating: 2
Pretty much what happened with the Zune. They eventually made a good product, but it came too late, and priced the same as competing iPods.


RE: It's the IPad's Market
By KoolAidMan1 on 3/23/2013 6:06:58 AM , Rating: 3
No apps is killing WinRT. I really like my Lumia and the WP8 UI but there's no way I'd replace my iPad with a Surface.


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