Print 15 comment(s) - last by aharris02.. on Mar 26 at 5:35 PM

The idea is to create better software and hardware offerings for the iPhone, iPad and Mac lines

Apple made big plans last year to start bringing its teams from different departments together in an effort to open communication and work more closely on projects, and it looks like the design teams have made that transition. 

While Apple's software design team for iOS has typically sat in the dark on what the industrial design team is doing, the two have started collaborating more as of late -- allowing software designers to get an idea of what devices their iOS projects will run on, and also give industrial designers a say in what the software will look like on their hardware.

For instance, Apple's mobile interface team (the mobile software team), which is led by Greg Christie, is receiving information on device prototypes much earlier. Also, Jonathan Ive, who leads the industrial design team, has been sitting in on the human interface team's review sessions. 

Ive has offered input for the next iOS design, saying it should be a "flat" design that is more simple.

Last October, Apple experienced a huge executive shakeup. Scott Forstall, the former vice president of iOS software, announced his departure from Apple after working with the company for about 15 years. He headed the launch of Apple's maps application last year, which turned out to be a nightmare

At that same time, John Browett, head of Apple retail, was terminated after only six months with the company. He led a retail hiring formula last year that ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers back in August 2012. Needless to say, this didn't make employees very happy, and Apple was forced to admit that it messed up

After these two were released, Apple made big changes within the company. Ive took over Human Interface (HI) for the company while Eddy Cue, Apple's senior vice president of Internet Software and Services, took on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Further, Bob Mansfield, Apple's senior vice president of Mac and Devices Hardware Engineering, lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, took over iOS and OS X. 

Apple also mentioned bringing different departments together in an effort to tighten software and hardware offerings for devices like the iPhone, iPad and Mac lines.

Source: The Wall Street Journal

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By Reclaimer77 on 3/21/2013 8:32:38 PM , Rating: 2
Ive has offered input for the next iOS design, saying it should be a "flat" design that is more simple.

iOS is already so simple women, children, and cavemen can use it. Seriously it's the most paired down and "flat" OS out there. It's so "simple" that it's sometimes a chore to do really basic things.

So Apple's answer? Make it even dumber! Seriously who out there is saying it's not 'flat' and simple enough?

RE: Lawl?
By iano80 on 3/21/2013 8:42:56 PM , Rating: 2
Seriously who out there is saying it's not 'flat' and simple enough?

Well you've ruled out everything down to cavemen so... squirrels?

RE: Lawl?
By othercents on 3/22/2013 8:32:17 AM , Rating: 2
Has anyone asked the humans what they want? Don't they know that flat is out and flexible is in.

RE: Lawl?
By insurgent on 3/21/2013 10:31:06 PM , Rating: 2
Maybe he's talking about the skeuomorphic design of iOS and he aims to imitate Windows Phone now.

RE: Lawl?
By MadMan007 on 3/21/2013 11:24:07 PM , Rating: 1
That's what I was thinking.

It's kind of funny watching a lot of website redesigns over the last few months that look like they take cues from Modern UI. If Apple goes more 'flat' in the way Modern UI is flat it would be hilarious.

RE: Lawl?
By althaz on 3/22/2013 12:27:51 AM , Rating: 2
Apple emulating Windows Phone style (and some features) could probably entice me to switch back to an iPhone. I left (for a Android initially) because iOS looks and feels like it was designed 5-10 years go (it was, so this shouldnt be surprising).

Actually, that wouldn't be enough, unless they also brought a back button to the phone.

RE: Lawl?
By Reclaimer77 on 3/22/2013 9:29:48 AM , Rating: 3
Actually, that wouldn't be enough, unless they also brought a back button to the phone.

That's never going to happen. Steve Jobs came down from the mountain with the 10 Commandments long ago, and one of them said "thou shall not covet a mulch-button phone UI!!!" And to this day his (idiot) disciples still worship it.

I think my favorite and most apt description of iOS and the lack of a back button was from Marko Ahtisaari of Nokia who said "With iOS the road from the kitchen into the dining room is always through the front door."

RE: Lawl?
By RufusM on 3/22/2013 4:50:33 PM , Rating: 2
I think it's going to be a flattening out of the current 3D-ish glass effect Apple has been using for the past X years or so. There are times it still looks great when used in subtle ways but it's currently overblown with the iPhone and OS X UIs.

I also agree that the skeuomorphic textures, dials and such are past due to be replaced by a native digital design. Apple has good design chops and I'm wondering what they'll put out.

RE: Lawl?
By StormyKnight on 3/22/2013 1:02:10 AM , Rating: 2
You left out geckos. Since this is a "Geico" phone, it should be easy enought for geckos to use, much less represent the brand...

RE: Lawl?
By aharris02 on 3/26/2013 5:35:54 PM , Rating: 1
Nothing screams, "I'm a sexist asshole," quite like generalizing that women have the intellect of children and cavemen.

Let's talk
By smilingcrow on 3/21/2013 9:56:39 PM , Rating: 2
I’m very surprised to read this as one of Apple’s supposed advantages is the hardware and software integration. Surely the two departments often talk to each!

RE: Let's talk
By Tony Swash on 3/22/13, Rating: 0
By CeriseCogburn on 3/23/2013 3:57:11 AM , Rating: 2

Yes, sure they are working harder together, because they've been screwing up not working together for so long.... so now as the ship sinks to the bottom of the wall street exchange it ruled, of course the PR monkeys are spewing wildly as they take a bite of forbidden fruit..

SURE THEY ARE WORKING CLOSER TOGETHER... that means they sucked in the past, and now must pretend to give a crap or be adult enough to know the name of a big frikking company is TEAM WORK instead of blowing off and giving the finger to the other 90% of the place 24/7/365

Have a nice ride on the way down apple, now that you're all crammed together finger pointing and eye jabbing will be easier as you all assign the blame

"flat" iOS? windows 8 anyone?
By Pirks on 3/21/2013 11:31:30 PM , Rating: 1
Tony: [vader] NOOOOOOOOOOOOOOOO!!!!!! [/vader] NOT LIKE WINDOWS 8!!! NOOOOO!!


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