Apple's Hardware, Software Design Teams Working More Closely Together
March 21, 2013 8:25 PM
comment(s) - last by
The idea is to create better software and hardware offerings for the iPhone, iPad and Mac lines
Apple made big plans last year to start bringing its teams from different departments together in an effort to open communication and work more closely on projects, and it looks like the design teams have made that transition.
While Apple's software design team for iOS has typically sat in the dark on what the industrial design team is doing, the two have started collaborating more as of late -- allowing software designers to get an idea of what devices their iOS projects will run on, and also give industrial designers a say in what the software will look like on their hardware.
For instance, Apple's mobile interface team (the mobile software team), which is led by Greg Christie, is receiving information on device prototypes much earlier. Also, Jonathan Ive, who leads the industrial design team, has been sitting in on the human interface team's review sessions.
Ive has offered input for the next iOS design, saying it should be a "flat" design that is more simple.
Last October, Apple experienced a huge executive shakeup. Scott Forstall, the former vice president of iOS software, announced his departure from Apple after working with the company for about 15 years. He headed the launch of Apple's maps application last year, which
turned out to be a nightmare
At that same time, John Browett, head of Apple retail, was terminated after only six months with the company. He led a
retail hiring formula
last year that ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers back in August 2012. Needless to say, this didn't make employees very happy, and
Apple was forced to admit that it messed up
After these two were released, Apple made big changes within the company. Ive took over Human Interface (HI) for the company while Eddy Cue, Apple's senior vice president of Internet Software and Services, took on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Further, Bob Mansfield, Apple's senior vice president of Mac and Devices Hardware Engineering, lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, took over iOS and OS X.
Apple also mentioned bringing different departments together in an effort to tighten software and hardware offerings for devices like the iPhone, iPad and Mac lines.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
The ship is sinking, sinking, sinking.. apple will no longer beeeee... the future
3/23/2013 3:57:11 AM
Yes, sure they are working harder together, because they've been screwing up not working together for so long.... so now as the ship sinks to the bottom of the wall street exchange it ruled, of course the PR monkeys are spewing wildly as they take a bite of forbidden fruit..
SURE THEY ARE WORKING CLOSER TOGETHER... that means they sucked in the past, and now must pretend to give a crap or be adult enough to know the name of a big frikking company is TEAM WORK instead of blowing off and giving the finger to the other 90% of the place 24/7/365
Have a nice ride on the way down apple, now that you're all crammed together finger pointing and eye jabbing will be easier as you all assign the blame
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
Apple CEO Tim Cook Apologizes for iOS 6 Maps Fiasco; Tells Customers to Use Bing, Google
September 28, 2012, 9:11 AM
Apple Says it "Messed Up" in Retail Hiring Formula, But Didn't Lay Anyone Off
August 16, 2012, 3:08 PM
Report: Apple Lays Off Recently-Hired Retail Employees
August 14, 2012, 12:52 PM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM
Apple sued because of iPhone 6 Touch Disease
August 31, 2016, 7:00 AM
Get Ready to wait in line – iPhone 7 due September.
August 18, 2016, 7:15 AM
Most Popular Articles
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Latest Blog Posts
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
Progress Against Acute Myeloid Leukemia
Sep 17, 2016, 5:30 AM
Apple Watch Series 2 - Number 1 in the Customer Satisfaction.
Sep 7, 2016, 6:19 PM
First Self-Driving Car debut on the streets of Singapore
Aug 28, 2016, 4:10 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information