Source: The Australian Financial Review
quote: If you have an iphone, an iPad, an Apple TV, and a Mac then everything works seamlessly together. WIthout installing extra software or configuring anything you can share music, videos, audio, pictures etc via iTunes and iCloud wirelessly to all devices.
quote: Translation: As long as you use only Apple devices and only Apples services, your experience will be good. As all these proprietary things will work (mostly) well together after handing Apple all your money.