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He said other smartphones -- like Android-powered devices -- are leaving Apple in its dust

Apple isn't the only tech giant who can throw a few punches in the competitive smartphone ring: BlackBerry's CEO took a couple of shots at Apple recently, saying the iPhone is old news.

BlackBerry CEO Thorsten Heins told The Australian Financial Review that Apple's iPhone has been left behind during a storm of new smartphone releases (such as Android and BlackBerry 10 smartphones).

“Apple did a fantastic job in bringing touch devices to market...They did a fantastic job with the user interface, they are a design icon," said Heins. "There is a reason why they were so successful, and we actually have to admit this and respect that.

“History repeats itself again I guess...the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.”


Heins went on to say that his company's own BlackBerry 10 smartphones surpass the iPhone in one way especially -- multi-tasking. He said BB10 phones can run multiple apps much like a laptop while the iPhone seems to lack in that area.

“The point is that you can never stand still," said Heins. "It is true for us as well. Launching BB10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it."

Last week, Phil Schiller, Apple's senior vice president of worldwide marketing, was bad-mouthing Google's Android on the eve of the Samsung Galaxy S IV release. He said three-quarters of iPhone users say they're "very satisfied" with their experience while only half of Android users say the same, and that Android's biggest problem is its "plain and simple" fragmentation. Apple, on the other hand, is responsible for both the software and hardware of an iPhone -- hence, Schiller says, the experience is more seamless.

As for the Samsung Galaxy S IV itself, Schiller said the device will ship with an operating system that is already a year old, and that Google's Android updates come at a snail's speed.

"With their own data, only 16 percent of Android users are on year-old version of the operating system," said Schiller. "Over 50 percent are still on software that is two years old. A really big difference.

"And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old. Customers will have to wait to get an update."

Clearly Apple is threatened by Android's smartphone dominance, and BlackBerry is likely hoping to be an innovator in the smartphone realm once again as well. BlackBerry launched its line of BlackBerry 10 (BB10) devices in January of this year. At that time, it revealed the BlackBerry Z10 and the Q10 phones. The Z10 finally came to the U.S. March 12 as AT&T began its presale for $199 (with a two-year contract). The phone actually ships March 22.

Heins is optimistic about BB10 bringing BlackBerry back to life, as he was recently quoted saying that Z10 sales in Europe were "encouraging." He also said customers were switching from other platforms to BB10.

Another boost to BlackBerry could be a possible purchase of the company by Lenovo, which has been rumored. Lenovo CEO Yang Yuanqing told French financial newspaper Les Echos that it could eventually buy BlackBerry, but it needs to review such a decision first.

Source: The Australian Financial Review



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Eco System and ease of upgrade is the key
By btmm on 3/18/2013 3:22:49 PM , Rating: 2
Here's the thing that people who are not embedded into the Apple eco-system miss: If you have an iphone, an iPad, an Apple TV, and a Mac then everything works seamlessly together. WIthout installing extra software or configuring anything you can share music, videos, audio, pictures etc via iTunes and iCloud wirelessly to all devices.

Now I know that most people don't have all that much Apple gear, but even if they have an iPhone and an iPad then they're giving up a lot of integration, content sharing and ease of use features by switching.

Also, I realise that all of the sharing, iCloud etc features can be easily replicated using other services but the average user doesn't really want to have lots of logins and different services for this, they want one simple login and then they want all of the gadgets to work together.

This is the big ace up their sleeve that Apple has. In fairness, Google are trying to forge the same path by integrating their online services into all Android devices but the fragmentation of the Android eco-system and the sheer breath of different devices and manufacturers means that it's not nearly so effective.

So, if I own a couple of Apple devices and I like the way that they all play together why would I give all that up for a few gimmicks like the "eye scroll"? As long as Apple can keep making devices that are good enough to stay in the game then they're assured of large market share.

Aside from that, the smartphone wars are pretty much over now. The tech is pretty mature. The features that users want are pretty well established. You can have a small screen or a giant screen. You can have Android or iOS. Everything else is an also-ran.

The next big thing is going to be wearable devices that act as peripherals to the phone. The utility of the peripherals will extend the real world usefulness of the phone and will drive the market forward. Google Glass and iWatch (or whatever they come up with) will be the next frontier.

Interesting times ahead! One thing is for sure, the idea that Apple is going to suddenly crumble and disappear or that someone else is going to swoop in and take their market share is complete fantasy. If I worked for Blackberry, I'd start reading the job pages!




RE: Eco System and ease of upgrade is the key
By xti on 3/18/2013 3:56:31 PM , Rating: 2
coming from an ip3 to gs3...the 1 login of my google account pulling in all contacts, emails, etc was kinda nifty.

most of that integrated goodness was ruined when I saw how god awful kies is. I almost hate when they release aOS upgrades, cuz i have to reinstall that crap.


RE: Eco System and ease of upgrade is the key
By Pirks on 3/18/2013 11:34:53 PM , Rating: 2
quote:
how god awful kies is
Hehe, exactly my first impression when I tried to install iTunes on my Windows PC first time ever... jeez I almost puked :)))


RE: Eco System and ease of upgrade is the key
By xti on 3/19/2013 12:58:09 AM , Rating: 2
itunes sadly runs circles around kies.


By jimbojimbo on 3/19/2013 5:08:25 PM , Rating: 2
You're kidding me. iTunes is THE worst piece of crap bloatware every written. I'm still shocked that Apple can get away with what they do with it. It's like no other app, except a virus. You install it and it installs several different applications and services. If you decide to uninstall iTunes you'll have at least three other programs running services and other background tasks still running! WTF is that? Horrible. It's also the lease efficient of all the other apps.


RE: Eco System and ease of upgrade is the key
By Reclaimer77 on 3/19/2013 1:42:23 AM , Rating: 2
quote:
If you have an iphone, an iPad, an Apple TV, and a Mac then everything works seamlessly together. WIthout installing extra software or configuring anything you can share music, videos, audio, pictures etc via iTunes and iCloud wirelessly to all devices.


Translation: As long as you use only Apple devices and only Apples services, your experience will be good. As all these proprietary things will work (mostly) well together after handing Apple all your money. Enjoy being slaved to one overpriced provider of all things.

Seriously is there a dunce factory where Apple finds people like you?


RE: Eco System and ease of upgrade is the key
By btmm on 3/19/2013 4:04:46 AM , Rating: 2
My point was that for the non technically minded consumer who is already heavily invested in the Apple Eco system there is a big incentive to stay with Apple.

I'm not saying everyone should go that route. It's a matter of personal preference.

However, when it comes to what company you purchase products from I would make two points:

1. There is no good guy and bad guy, just competing companies.
2. There is more to a product than its list price. There are other factors such as integration which will make it more or less valuable to the purchaser

Some people like to spend their whole weekends fiddling with network settings and routers so that they can get their photos from their phones onto the tv wirelessly others prefer to pay for a product (or products) that will do that for them without the hassle.

Some would call a person who wastes their weekend like this a Fandroid idiot. But I wouldn't stoop to childish name calling!! /sarcasm


By Reclaimer77 on 3/19/2013 3:16:16 PM , Rating: 2
Well if it takes you a "weekend" to set up Plex or whatever, then Apple is right up your alley.

This isn't the 1990's anymore either. Its now just FUD to claim Apple products are king in the ease of use area. Or that "tinkering" is needed for alternatives.


By Tony Swash on 3/19/2013 6:50:35 AM , Rating: 1
quote:
Translation: As long as you use only Apple devices and only Apples services, your experience will be good. As all these proprietary things will work (mostly) well together after handing Apple all your money.


So what's your proposed alternative? Hand your money to other companies whose products don't work very well together?


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