backtop


Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM


  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Its funny how competitors are...
By Disorganise on 3/18/2013 11:42:15 AM , Rating: 2
"At least for the past 2 years they have been putting out some really good phones. The One X and now this years One are really nice products. I don't get why they are being outsold so badly by Samsung but they are.
Well I'm a defector. I had the desire z and then a senstation and they were pretty good initially. The desire went to the wife when I got the sensation. But in less than 12 months the sensation was running like a dog and HTC decide to release a phone with no micro SD and no removable battery
Meanwhile the wife buys an S3 after toying with the idea of an iPhone and the speed and fluidity iwas amazing...so I bought the LTE version with spare battery and brought over the micro SD with my music etc
There's some pieces of HTC sense I miss but the damage is done. The sensation showes that a removable battery is a must simply for the ability to quickly power the thing off, though for me I carry a spare battery as well. I actually don't understand why the likes of the galaxy don't have the option of metal back covers
Regardless...dissing a competitors product never makes you look good...it'd be much better to take the approach 'great product and if you'd like the same features in a metal body like iPhone, get our latest blah blah'


By CeriseCogburn on 3/18/2013 11:57:15 AM , Rating: 2
" Meanwhile the wife buys an S3 after toying with the idea of an iPhone and the speed and fluidity was amazing"

Oh, there we have it people.


"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki