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  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget



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RE: Who cares how it feels?
By semo on 3/18/2013 4:30:00 AM , Rating: 2
High quality plastics are awesome. They wear better, feel better and improve radio reception when compared to metal.

It's funny how cars that are light and don't use as much metal are considered exotic but when it comes to phones, they are considered cheap


RE: Who cares how it feels?
By CeriseCogburn on 3/18/2013 11:51:26 AM , Rating: 2

apple tards set the brain washing in motion, and the idiot punks thoughless as monkeys or sheep just continue to bleat like god for saken retards

metal phones have sharper edges, harder on the hands and jonits, and weigh more, so while they are WHINING about weight 99% of the time they aren't screaming for thin enough to slice your finger off, weight suddenly TRANSFORMS into "feels well built".....

What we have is the fact the dummy punk retards might be aware metal is what used to be used, old fashioned stuff, before the plastic revolution, which the retards, don't like as far as innovation goes...

Of course I suspect they take their square metal brick that gouges their finger joints and rakes their tendons and smash it up against their foreheads so they don't have to walk all the way to a brick wall, as is usually the Forest Gumpster move they make.

Wow I'm really sick of them. A heavy, unweildy, tendon cutting, hand destroying lead weight, "oooh it's industrial ! it's well built!!! the "feeeeeeelllll"... ( yes it's their emotions again, as their hand is either burning from the heat transfer or being crippled by the harsh metal and edges).

GAWD ARE THEY EVER STUPID PARROTS


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