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Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM


  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget



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RE: The One looks so much sleeker
By Reclaimer77 on 3/16/2013 1:31:57 PM , Rating: 2
quote:
Samsung's absolute domination in Android hardware marketshare is proof of that, despite their devices being inferior to other company's hardware in many ways.


A little simplistic imo...

The company you seem to support the most, Apple, has done far more to damage HTC's profits than any Samsung marketing campaign. People can't buy banned phones...


RE: The One looks so much sleeker
By TakinYourPoints on 3/16/2013 4:43:45 PM , Rating: 2
Except that HTC products never actually got banned in the US, it didn't impact their sales. They're cross-licensing with Apple now so it looks like bans aren't happening anytime soon either.

What does matter is that Samsung spends about three times as much as HTC does in marketing. HTC's reach in billboards, TV ads, etc, is nothing compared to Samsung's. Then again, nobody really comes close these days.


RE: The One looks so much sleeker
By insurgent on 3/18/2013 1:07:47 AM , Rating: 2
You're still parroting that overly-simplistic marketing reason. HTC failed big time with the Desire and Sensation flagships, while at the same time Samsung got almost everything right with the Galaxy S 2 and established themselves as the Android OEM.

HTC has to put out a phenomenal phone without delays or issues, and Samsung has to put out an overall disappointing phone before HTC can gain mind share back.


By CeriseCogburn on 3/18/2013 12:07:06 PM , Rating: 2

Wait a minute- Samsung has done great, while HTC has done failure after failure...

HTC - oh whoopie my build quality ! the feeeeeeeellll oh it feels (bad battery life)
( like hell and then nothing if you are actually using a phone, and PLASTIC ROUNDED like Samsung FEELS MUCH BETTER AND MUCH MORE COMFORTABLE OVER MANY HOURS OF USE )

YOU CAN HOLD A LIGHT CHEAP PLASTIC ROUNDED EDGE PHONE IN YOUR HANDS FOR FREAKING DAYS WITHOUT COMFORT PROBLEMS.
IT'S A PILLOW COMPARED TO HARD COLD EDGED METAL CRAP OF THE IPHONE AND HTC OR ANY OTHER BUILD QUALITY....

Guess what ? After the few minutes the hipster twit tells themself they got the best build is over - THEN THE YEARS OF HAND PAIN AND JOINT RIPPING KICK IN...

Some people take comfort of actual end user hands, their OWN, over brain dead nose in the air snooty crap stupid hipster RAGING RETARD PARROT IDIOT FOOL "feel" bragging.

There, now finally all you punks have the truth and the real reason why, for the first time EVER, because you're all clueless frikkin parrots ! NOT A THOUGHT IN YOUR STUPID SKULLS EVER !


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