Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM

  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget

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RE: Who cares how it feels?
By DeepBlue1975 on 3/15/2013 6:21:04 PM , Rating: 2
And there's a reason Samsung's galaxy series makes the company profitable while others struggle on that:

They charge you the same for a phone made of plastic than the others for one made of nicer materials.

I personally like the feel and the heft and appearance of HTC phones like this one, and iPhones are also pretty impressive to me in that way (except for the fact that they are white, and I hate that "colour")

But... Guess what phone do I use? An SGS3.
A bigger screen with better resolution makes things easier.
Removable batteries makes it easier if the battery fails, you need another one, or the phone crashes and you have no way of rebooting it.
Having an mSD slot to carry your important documents and music and whatnot and keep it even when you change your phone is also pretty practical to me (though I hate that you can't install programs on your mSD card, they only get installed in the internal memory).

Another minus is that with the sgs3 I have to use a phone protective case because it has no grip at all. Specially on those warm days when your hands can be a bit sweaty, you feel like the thing start slipping off your hands, plus it scratches very easily and looks like crap after a short while.

I liked the SGS4's proposition, but before jumping I need nice in depth reviews, specially showing how long does the battery keep it going on with a single charge. If that is significantly better than on my SGS3 I might go for the 4. Otherwise... I don't know.

The one is tempting to me but not having mSD slot and the non removable battery plus the inexcusable lack of buttons which now are software made and thus make your screen smaller (and we'll see how they work inside a game or other full screen apps) are things that sway me away from it.

Maybe I end up skipping this generation and waiting till they start making flexible / folding displays which allow you to have a 10" screener occupying the space of a 3" one (and that will be the day when the tablets have no place anymore)

"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

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