Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM

  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget

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RE: Yea, but....
By RufusM on 3/15/2013 4:10:10 PM , Rating: 2
Plus that new AMOLED RGB screen looks great. Samsumg has almost always brought the goods for the S2, S3 and now the S4 in terms of hardware.

In terms of software, I've liked the main TouchWiz design from the past phones and they've added some cool things to the S4, like the awesome toggles screen, cool camera features and such, all without changing TouchWiz's look and feel at all. The bright green and blue is getting very old looking (Gingerbread looking) in comparison to other UIs and especially stock Android. Maybe that's what most consumers want since it ties the experience together from the S3 to the S4.

It looks like they threw everything they can think of into the S4 (some features are probably a little gimmicky but at least they're trying) but I didn't see the one thing that's a killer gotta-have feature.

RE: Yea, but....
By Mint on 3/15/2013 11:05:41 PM , Rating: 2
I thought it was still Pentile?

Anyway, 1080p Pentile should be fine. At that resolution, I'd rather have deep blacks than the RGB of LCD.

RE: Yea, but....
By Reclaimer77 on 3/16/2013 1:50:02 AM , Rating: 2
Technically it's pentile, but Samsung went with an entirely new pixel layout to maximize image quality, PPi, and reduce power draw. It's really cool to see them pushing the limits of this technology and innovating OLED technology. Hopefully one day we will have 4k OLED television sets, that would SO kick ass.

RE: Yea, but....
By TakinYourPoints on 3/16/13, Rating: 0
“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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