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Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM


  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget



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RE: Its funny how competitors are...
By Reclaimer77 on 3/15/2013 3:50:47 PM , Rating: 2
Good it's not just me. And I know it's myopic and doesn't mean anything, but this decision has cost them at least 3 more sales, because two of my friends were this close to buying the HTC One until they heard about the button debacle.

It's just such an illogical design decision, I do NOT understand. The bezel is really small on the One, could it be having that (relatively) giant HTC logo where buttons should be was THAT important to them?

And I know the same functionality is there once you learn the new gestures, double taps, and hold-key...but it's the principle of it. And that's less intuitive and user-friendly.

Is HTC trying to be Apple or something? Will the next flagship phone have ONE button? Ugh!


RE: Its funny how competitors are...
By RufusM on 3/15/2013 5:17:56 PM , Rating: 2
I agree with the buttons. Have no idea why they removed it in favor of the logo, defeating at least some Android standardization. I was also really a fan of the four capacitive buttons, but I can see replacing the Search button with the Recent Apps button, but the menu button was nice to have. Why Google removed it in favor of the ... button I'll never know.

I'm also not a fan of the physical button on the GS3, Note 2 and GS4 either. Why add a physical button when capacitive buttons don't break

Having used the software buttons for a while now, I can say I like them better than the capacitive buttons since they're more flexible. They just need to be made to take up a little less screen and apps need to make them go away as-needed.


By Reclaimer77 on 3/15/2013 5:23:41 PM , Rating: 2
quote:
Why add a physical button when capacitive buttons don't break


Probably because, I'm sure you've noticed, it's VERY easy to accidentally key a button with capacitive touch. With physical buttons you have to be deliberate.

quote:
I agree with the buttons. Have no idea why they removed it in favor of the logo, defeating at least some Android standardization. I was also really a fan of the four capacitive buttons, but I can see replacing the Search button with the Recent Apps button, but the menu button was nice to have. Why Google removed it in favor of the ... button I'll never know.


Totally agree.


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