Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM

  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget

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RE: Who cares how it feels?
By jimbojimbo on 3/15/2013 3:42:04 PM , Rating: 4
But when was the last time you dropped it from about 10x its height?

RE: Who cares how it feels?
By hughlle on 3/15/13, Rating: 0
RE: Who cares how it feels?
By cyberguyz on 3/15/2013 5:27:08 PM , Rating: 2
Well bud, you're the one comparing a phone to a car in the first place. Nos you whine when folks shoot holes in your analogy?

And yes, I do put a case on mine because I know exactly what would happen to this expensive piece of tech if it falls out of my pocket onto a concrete or ceramic floor (i.e falling out of my pocket while pulling my pants back up after taking a nice big dump).

Realize too that a car has 4 nice inflated rubber tires, nice springy suspension and SHOCK ABSORBERS. My phone doesn't have any of those.

RE: Who cares how it feels?
By jimbojimbo on 3/15/2013 5:43:15 PM , Rating: 2
No kidding. He brought up cars and phones first and now he's whining since the analogy sucks in every way.

RE: Who cares how it feels?
By hughlle on 3/15/13, Rating: 0
RE: Who cares how it feels?
By cyberguyz on 3/16/2013 6:49:37 AM , Rating: 4
"If I bought a brand new Honda Civic and covered it, inside and out, with sheets of rubber you'd think I was insane but somehow people are 'ok' with doing the same thing on a phone."

Took that right from your first post in this mini thread.

Ok. Take your iPhone or whatever else smartphone you have. hold it out in front of you. Now drop it on a ceramic tile floor. Pick it up. Chances are very, very good you sill have a lovely piece of damage to your gorilla glass. My big ugly case at least reduces the chances of that. I don't know what your phone costs, but mine was damn near $700 and I'm not made of money. I will protect it.

You don't want to protect your phone? Hey its your phone, your money. But don't try and tell me that my phone is no better protected from drop damage without it. I know better (yes, I have dropped phones before - both with and without these 'useless' cases).

RE: Who cares how it feels?
By cyberguyz on 3/16/2013 6:53:39 AM , Rating: 2
Was Nortel's post not yours -- apologies for that. Not sure why thought your name on it. Meh.

Argument stands regarding why while putting a phone in a case is fugly, it also protects it. If you haven't gone through the pain to losing a phone due to dropping it on a hard floor, you will never understand why those of us that use cases do so.

RE: Who cares how it feels?
By Souka on 3/17/2013 3:00:48 PM , Rating: 2
I have a bumper case (no back pieces, or lcd cover) for my iPhone4 (company issued). Paid a whole $0.99 shipped from China...

I've dropped it on concrete dozens of times, and other hard surfaces. Still like scratches on screen, no breaks, a few light scratches on back.

FOR ME, I must have some protection since I'm a klutz...

my wife has a Galaxy S3 with a flip cover... which is needed since she tosses her phone into her handbag/purse...which has lots of stuff that could scratch the screen.

To each their own....


RE: Who cares how it feels?
By CeriseCogburn on 3/18/2013 11:41:36 AM , Rating: 2


A mobile phone dropped is often a mobile phone cracked and destroyed until repaired or replaced.

It is equivalent to a CAR WRECK.


Driving off a bridge

Epic fail... lucky only when TOTALLED damage is not present.

At the very least, insurance claim will be needed, shop repair required.

OKAY ? The car analogy is fine, it's called CAR CRASH

phone drop = car crash





Forest Gump has cloned himself ten thousand times and invaded every internet blog

RE: Who cares how it feels?
By nikon133 on 3/17/2013 11:01:09 PM , Rating: 2
In my case, it is same as with phone - never. I tend not to drop my phones, cameras or any other gadgets.

However, some stupid son of the ... bumped my car on car park. That never happened to my phone.

So basically, putting protective shell on my car would make more sense than putting it on my phone, according to your logic?

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