Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM

  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

regardless of what HTC says about the SG4 ...
By hugo_stiglitz on 3/15/2013 3:19:50 PM , Rating: 5
The One beats the GS4 in the aethestics department hands-down. Not even close.

RE: regardless of what HTC says about the SG4 ...
By Rukkian on 3/15/2013 3:22:47 PM , Rating: 2
Just a matter of opinion, I actually do not like the looks of the one at all, but to me it does not matter, cause it is a not a fashion accessory. The look of the device would be one of the last things I would worry about when buying a phone.

By jimbojimbo on 3/15/2013 3:39:16 PM , Rating: 2
Yeah, I don't like it either. That silver aluminum contrasts too much with the black.
By the way whether someone likes the appearance or not is subjective. The amount of features the S4 has over the One is fact and cannot be argued. S4 wins by a long shot.

By HammerZ on 3/15/2013 4:33:18 PM , Rating: 2
I would have to agree on the HTC One being much prettier (personal taste). However, the GS4 will get my money because it has an upgradeable memory card slot. Seriously, what is HTC thinking?

By TakinYourPoints on 3/16/2013 4:08:35 AM , Rating: 4
The HTC devices have higher quality screens too. The One and DNA have the best displays outside of the iPhone, they're great. The DNA's is crazy good.

Its amazing how many people have been duped by Samsung's marketing when there's better hardware from other manufacturers making Android handsets. Forget regular people, supposed "technical" people here who have no idea what quality actually is (and who can't grasp basic concepts of engineering, ecosystems, and operating systems) just eat their low-grade overpriced stuff up.

By CeriseCogburn on 3/18/2013 12:39:39 PM , Rating: 2

The 4.7 inch not 5 inch not small bezel screwed up icon HTC sense crap and heavy metal rectangle crap of HTC...

HTC is the one that is junk.

5 inch, thin bezel, all the screen used, Samsung better designed interface, lighter, rounder phone.

You've just got it all wrong. HTC is not what techs want, it's what idiots want. braggarts, jerks it's what jerks want

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

Latest Headlines
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki