Print 69 comment(s) - last by TakinYourPoint.. on Mar 22 at 5:29 AM

  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Smaller in every dimension
By CZroe on 3/15/2013 3:03:55 PM , Rating: 2
"Critics pointed to the larger size as potentially being too much"

That's strange. Despite the screen being larger, the Galaxy S4 is smaller in every dimension than the Galaxy S III.

They must be talking about the screen being too large. Ugh.

Pretty much the only people claiming anything over 4" is "too large" are the guys who think the iPhone 5's 4" screen is the "perfect size." Those are the very same ones who previously claimed that anything over 3.5" was too large (all prior iPhones were 3.5").

RE: Smaller in every dimension
By retrospooty on 3/15/2013 3:10:28 PM , Rating: 2
Ya, "size doesn't matter" says the guy with a small one. ;)

I don't get wasting all that great functionality on a small screen. Any modern smartphone from any platform does so much and gives you such a great experience, to do all that on a tiny little screen just seems like a waste. You may as well go back to an old 9 key phone.

By CeriseCogburn on 3/18/2013 1:21:55 PM , Rating: 2

And thus the iphone dies

Oh look at the big gawking monster phone you look so silly...

No sir, you look silly with your pinkie extended talking into midair without your ear covered. Why don't we just use a two sided stickie and we can paste it to your cheek, you'll ne'er notice it...

Yeah I'm really sick of the lame lame lame excuse they will look silly holding it up to their ear... LAMEST EXCUSE POSSIBLE....

How about the truth: you're a tiny tiny man, with tiny tiny nerdy little spindle fingers you can barely grasp the width of a 2.5 inch screen phone...

5" plus is the new good it's already obvious ( for tinyman nerd) - after the sick prejudice of the phone racists was overcome... freedom finally came to mobile

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki