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  (Source: ICanHazCheesburger)
"Quietly brilliant?" Not so much.

The most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held yesterday in New York City.  Samsung Electronics Comp., Ltd. (KSC:005930) largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera.  Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled.  Following Apple, Inc.'s (AAPLpre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC Corp. (TPE:2498) has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event.  One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One.  Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time.  We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One 360 view
The HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung.  And HTC has bled money as Samsung has turned big profits.  Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV
The Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant".  But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: Engadget



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RE: Who cares how it feels?
By hughlle on 3/15/2013 2:41:15 PM , Rating: 5
Not everyone buys a case for their phone. In my age group, i know of one person who has a case for their phone. They don't want it hidden away, they want people to see it. Myself, i don't buy a case because i find absolutely no need, that's what my pocket is for.

While people certainly do buy cases for their phone, it is not everyone, so it certainly matters how the phone feels.


RE: Who cares how it feels?
By Roffles on 3/18/2013 2:57:54 PM , Rating: 2
The S3 feels great in the hand. I'm convinced it's in people's heads when they talk about the galaxy phone's build quality/feel. As an OG Droid and Droid Bionic owner, I was happy to get an overall lighter phone. The first time I picked it up at the Verizon store, I remember thinking, "wow, this feels good!". The rear rounded edges give it a more comfortable grip compared the my old Motorola phones that had more beveled rear edges. It also feels more comfortable in the pocket because of the rounded back edges. You don't even know it's in your pocket most of the time (unless you wear nut huggers). It's has a lot less bulk to it. The RAZR feature phones still have that same styling so my opinion wouldn't have changed.

And when people choose to buy a phone based solely on styling/aesthetics (iPhone owners and now a growing crowd of future HTC One owners)....go away, you're annoying... you're worse than the fashion police. Save your hollow styling comments for fashion week.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














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