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Audi announces another diesel-powered vehicle bound for the US

In Europe, diesel vehicles are popular because the cost of gasoline is so high and diesel motors are usually more fuel-efficient. Relatively cheap gasoline in the United States has left diesel-powered cars without much of a following (Volkswagen has been the only company to stick by diesel-powered cars for the long haul in the U.S.).

However, the push for greater fuel efficiency standards has resulted in more diesel cars being offered within the U.S. Last year, Audi announced that it would be offering four new vehicles with diesel-power within the United States. This week, Audi announced that in addition to those four already announced vehicle, the next generation A4 destined for the U.S. will also have a diesel option. In this case, the A4 will be available with a 2.0-liter, four-cylinder TDI engine.

 
Current generation Audi A4
 
Audi of America President Scott Keogh explained the delay in offering a TDI engine on the A4 by stating, "This deep in its life cycle, it didn't make any sense to do all that dramatic re-engineering and re-architecting of the car to basically only have a two-year selling period."
 
Audi isn't the only automotive manufacturer planning to bring diesel-powered cars to the US. BMW has announced plans for diesels in 2013 and 2014. Mazda has also announced that it will bring its Mazda6 to the U.S. featuring diesel-power.

Chevrolet has also unveiled its Cruze Clean Turbo Diesel for the U.S. market. On the other hand, Ford says that it will reconsider diesel-power in the U.S. if there is enough demand.

Source: Autonews



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dumb?
By alpha754293 on 3/15/2013 10:14:47 AM , Rating: 2
Quote:
Audi of America President Scott Keogh explained the delay in offering a TDI engine on the A4 by stating, "This deep in its life cycle, it didn't make any sense to do all that dramatic re-engineering and re-architecting of the car to basically only have a two-year selling period."

But...you already HAVE the TDI in Europe. And as far as I know, you already have it in left-hand-drive; AND the body is the same as the current A4, so it means that you don't have to re-certify.

Why is it so hard to find a competent executive that actually knows what they're talking about and that don't make dumb, non-sensical statements like this (that bears little relation to reality)?




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