Print 11 comment(s) - last by lawrance.. on Mar 17 at 11:19 AM

Japanese and European launch also includes a price cut in the US

Amazon launched its $299, 8.9” screen Kindle Fire HD tablet in the United States last year. Amazon has announced that it has now launched the 8.9” Kindle Fire HD in Germany, France, Italy, Spain, the UK and Japan.

“We’re thrilled with customer reaction to Kindle Fire HD 8.9”. Customers tell us they love our large-screen version of Kindle Fire HD for web browsing, email, gaming, watching TV shows, reading magazines, and more,” said Dave Limp, Vice President, Amazon Kindle.

Kindle Fire HD 8.9"

While the tablet is just now coming to those new countries, consumers in the United States can now purchase it at a lower price. The new price for the Wi-Fi only model is $269, while the 4G version of the Kindle Fire HD was slashed from the original $499 down to $399.
Limp explained the price reduction, stating, “As we expand Kindle Fire HD 8.9” to Europe and Japan, we’ve been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers.”
The updated Kindle Fire HD 8.9” pricing is now reflected on Amazon’s website.

Source: Amazon

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By uallas5 on 3/14/2013 10:13:34 AM , Rating: 2
I would put a 10% reduction in price in the realm of a price "cut" not a slashing. I was hoping for something dramatic, like 20% or more.

RE: Slashes??
By Brandon Hill (blog) on 3/14/2013 10:19:18 AM , Rating: 2
A $100 price cut on the LTE model seems pretty dramatic to me...

RE: Slashes??
By uallas5 on 3/14/2013 10:38:29 AM , Rating: 2
You're right for the LTE.

I was looking at the Wifi only, which is only 10%. Didn't look at the LTE version as I have no interest in buying it.

RE: Slashes??
By CZroe on 3/15/2013 11:39:52 AM , Rating: 2
I just consider it a step toward normalcy. I think $200 more for a cellular module is ridiculous. I could get a whole unsubsidized LTE phone for that. Sure, it would be an off brand, but they use basebands from the same suppliers.

RE: Slashes??
By lawrance on 3/17/2013 11:19:26 AM , Rating: 2
20% - Still borderline "Slash"

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