Amazon Slashes Kindle Fire HD 8.9" Prices, Opens Availability to Europe, Japan
March 14, 2013 8:45 AM
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Japanese and European launch also includes a price cut in the US
Amazon launched its $299, 8.9” screen
Kindle Fire HD tablet
in the United States last year. Amazon has announced that it has now launched the 8.9” Kindle Fire HD in Germany, France, Italy, Spain, the UK and Japan.
“We’re thrilled with customer reaction to Kindle Fire HD 8.9”. Customers tell us they love our large-screen version of Kindle Fire HD for web browsing, email, gaming, watching TV shows, reading magazines, and more,” said Dave Limp, Vice President, Amazon Kindle.
Kindle Fire HD 8.9"
While the tablet is just now coming to those new countries, consumers in the United States can now purchase it at a lower price. The new price for the Wi-Fi only model is $269, while the 4G version of the Kindle Fire HD was slashed from the original $499 down to $399.
Limp explained the price reduction, stating, “As we expand Kindle Fire HD 8.9” to Europe and Japan, we’ve been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers.”
The updated Kindle Fire HD 8.9” pricing is now reflected on
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Smart, Very smart marketing
3/14/2013 9:20:38 AM
Amazon is playing it right IMO.
As Apple already knows....the money is in the content delivery.
Amazon knows they can't compete with IPAD fashionista drools, but when they sell a tablet for much less than Apple....it is a very STRONG draw for consumers.
At the end of the day.....Content is king.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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