Nissan COO to Take over Electric Car Unit in April Following Sluggish EV Sales
March 12, 2013 8:36 AM
comment(s) - last by
Can the company COO overcome poor demand?
The electric vehicle industry is still struggling to capture the dollars of consumers around the world. Pure electric vehicles still sell in very low numbers making them nothing but a niche market for most automakers. The sales of hybrid vehicles are doing better, but most consumers still choose traditional gasoline-only vehicles (at least in the U.S.).
Nissan announced this week that COO Toshiyuki Shiga would begin to oversee the company’s zero emission vehicle strategy and battery-powered vehicle businesses starting on April 1. Hideaki Watanabe, who was corporate vice president at the electric car division, previously ran the division.
Watanabe has been moved to supplier Calsonic Kansei Corp where he will act as senior vice president.
"Chief Operating Officer Shiga is taking direct responsibility of zero emission efforts because the business is Nissan's top priority which requires global and cross-functional efforts," Chris Keeffe, told
The Detroit News
in a phone interview.
Nissan has been struggling with sales of its pure electric Leaf for quite some time. The company announced in late 2012 that it would
of its goal of selling 20,000 units during the year. By the time November of 2012 rolled around, Nissan had only sold 6,791 Leaf electric vehicles for the entire year making 10,000 look like an impossible number for all of 2012.
Nissan is looking at many possibilities to help improve the popularity of its electric vehicle. One key move Nissan has made is to
cut the base price
of the Leaf by a bit over $6,000 to $28,800. Most of that price reduction is due to the fact that Nissan moved production of the Leaf from Japan to Tennessee for U.S. customers.
This article is over a month old, voting and posting comments is disabled
RE: Battery Overheating
Dr. Kenneth Noisewater
Dr. Kenneth Noisewater
3/14/2013 1:08:22 PM
Yep, looks more and more each day like the decision to cost-cut on the battery was a poor one, and if they can't weasel out of warranty replacements, an expensive one as well.
Lots of folks gave GM some crap about the complexity and cost of the Volt's comprehensive thermal management system, but it looks like GM has the last laugh.
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
Nissan Leaf Base Model Price Drops by More Than $6,000 to $28,800
January 15, 2013, 3:40 AM
Nissan CEO Admits Company Won't Hit Leaf Sales Mark of 20,000 for 2012
November 16, 2012, 9:26 PM
Tesla to Issue More Stock, Pay Off Energy Loans with Proceeds
May 16, 2013, 1:58 PM
NC Becomes Latest State to Threaten Tesla's Direct Sales to Customers
May 14, 2013, 11:33 AM
Consumer Study Shows Buyers Are Embracing Fuel Sipping Vehicles
May 8, 2013, 11:09 AM
Tesla Interested in Google's Self-Driving Technology
May 7, 2013, 4:48 PM
Tesla Could Receive $250 Million in California Environmental Credits This Year
May 7, 2013, 10:30 AM
BMW Tips i3 Electric Car Price at Roughly $40,000
May 7, 2013, 9:16 AM
Most Popular Articles
Report: Microsoft Eyes Return to "Dying" Windows 7 Path After Windows 8 Flop
May 13, 2013, 9:50 AM
Windows 8.1 Will Be Free; Microsoft Holds Onto Struggling ARM Variant
May 14, 2013, 2:57 PM
Bill Gates Gets Teary-Eyed While Discussing Steve Jobs, Shows Off Life-Saving Tech on 60 Minutes
May 13, 2013, 12:30 PM
Google Announces "Pure" Galaxy Nexus S4 for $649, Android Updates
May 15, 2013, 1:42 PM
Google's Eric Schmidt: "Don't Be Evil" was Stupid
May 14, 2013, 11:00 AM
Latest Blog Posts
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
Elon Musk Willing to Spend More Money on Widening of 405 Freeway
Apr 26, 2013, 7:28 PM
New $100 Bill Due in October
Apr 24, 2013, 11:52 PM
Volkswagen Shows off iBeetle in Shanghai
Apr 22, 2013, 9:29 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information