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Could things be looking up for BlackBerry?

BlackBerry has pretty much bet everything on the success of BlackBerry 10 and new smartphones running the operating system such as the Z10. The Z10 launched in Europe and several other countries, achieving moderate sales success.
 
"The feedback is very encouraging," said BlackBerry CEO Thorsten Heins. "What has been a real surprise for us is that BlackBerry 10 as a platform and product is attracting users that are currently on other platforms."
 
Heins also said that the Z10 has surpassed BlackBerry's expectations in emerging markets such as India. "We shipped into the channel product that we thought would have been good for at least five days and I got an emergency call from our manager in India, saying that they were sold out in two days," Heins added. "Now we are scrambling to re-load that channel."


Blackberry Z10

The big test will be to see how well the Z10 does in the United States against heavy hitters like Apple and Samsung. It’s been a long time since BlackBerry has had a competitive entry in the U.S. smartphone market and it’s stranglehold on corporate/government customers has loosened.
 
The Z10 is reportedly heading to AT&T’s wireless network on March 22 according to Bloomberg.

Sources: Reuters, Bloomberg



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