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Print 29 comment(s) - last by zephyrprime.. on Mar 11 at 3:13 PM

Could things be looking up for BlackBerry?

BlackBerry has pretty much bet everything on the success of BlackBerry 10 and new smartphones running the operating system such as the Z10. The Z10 launched in Europe and several other countries, achieving moderate sales success.
 
"The feedback is very encouraging," said BlackBerry CEO Thorsten Heins. "What has been a real surprise for us is that BlackBerry 10 as a platform and product is attracting users that are currently on other platforms."
 
Heins also said that the Z10 has surpassed BlackBerry's expectations in emerging markets such as India. "We shipped into the channel product that we thought would have been good for at least five days and I got an emergency call from our manager in India, saying that they were sold out in two days," Heins added. "Now we are scrambling to re-load that channel."


Blackberry Z10

The big test will be to see how well the Z10 does in the United States against heavy hitters like Apple and Samsung. It’s been a long time since BlackBerry has had a competitive entry in the U.S. smartphone market and it’s stranglehold on corporate/government customers has loosened.
 
The Z10 is reportedly heading to AT&T’s wireless network on March 22 according to Bloomberg.

Sources: Reuters, Bloomberg



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RE: Right... Spin it up.
By BillyBatson on 3/8/2013 5:19:31 PM , Rating: 2
I agree. We will see how it does here in the US. We will also see how long sales actually stay up considering the hardware is behind or barely on par with current offerings while the competition are all releasing 2013 upgraded hardware in the coming months (HTC, Samsung, Apple, Sony, soon Nokia) BB will be further behind.


RE: Right... Spin it up.
By retrospooty on 3/8/2013 6:26:51 PM , Rating: 2
Yup... IF RIM/BB has proven anything over the past few years is that they just cant execute anything fast. They had QNX for 3 years. 3 full years to release a phone from an already good OS. And keep in mind that was a 3 year period where it was obvious they were WAY late to the game and needed to catch up desperately as their stock dropped to less than 1/20th its previous value. They made one good decision to buy QNX a few years too late and then they failed to execute on it. Meanwhile, look at the main competition the last 3 years. Apple is making record profits and Android has gone from zero to 1st in that same time period. Anyone confident in BB's continued success is delusional.


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