Print 45 comment(s) - last by TakinYourPoint.. on Mar 12 at 5:18 AM

Apple rules above the clouds

Gogo is one of the most popular and successful in-flight internet service providers in the world. Now, the company has given some statistics on devices used to connect to its in-flight networks.

The statistics show that 67% of the devices used to connect to Gogo during flights are smartphones and tablets. Tablets are the most preferred device connecting to its network at 35 percent, followed by laptop at 33 percent and smartphones at 33 percent.

The most common mobile operating system that connects to the network during flights comes from Apple with the iPad being the most common device overall. 84% of all devices that connect to the Gogo network during the flight run iOS while 16% use Android.

BlackBerry and Windows Phone/Mobile devices each make up less than 1% of in-flight connections.

The most common task performed using these devices in-flight is average web surfing. Gogo says that passengers are accessing their personal e-mail accounts, using social media sites, checking sports scores, and shopping. Business travelers more often use their work e-mail and finalize reports, listing those two activities as their most frequent tasks during the flight.

With Apple devices so popular during flights, it would come as no surprise that Safari is the most popular browser to access Gogo networks. The second most popular browser is Internet Explorer followed by Chrome and Firefox.
While Apple devices are the most common that access Gogo in-flight, Android is catching up. In 2011, only 3.2% of devices accessing the network were Android and so far in 2013, Android accounted for 16% of usage.

Source: Gogo

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RE: This not that surprising
By Tony Swash on 3/9/2013 5:49:58 AM , Rating: 1
Marketshare is a precursor to revenue and profits.

Except when it isn't. Symbian.

For proof of this, look at the 'loss leader' business model of the ps3 and xbox360. For years, both Sony and MS bent over backwards to establish market share, because marketshare is what it's all about . Both of those companies established this business model because they knew that profits flow from market share, eventually.

Except in neither case did the profits actually flow (neither investment has delivered a return on capital) and in neither case do the respective platforms have a majority share of the market.

The problem is that market share was such a good proxy for measuring relative platform performance for so long during the PC era that most people forget it was always just a proxy measurement of something else (commercial success, platform utilisation, third party support etc). Now that we are faced with a mass mobile device market where the connection between platform success and market share is much flimsier a lot of people get a bit disorientated. They start to think market share is a great thing in and of itself. Again consider Symbian.

As for Android catching up iOS in platform performance, given the multipliers involved it looks like Android needs a minimum of a two to three billion installed base just to match iOS. That's going to take a while

RE: This not that surprising
By karlostomy on 3/9/2013 9:28:45 PM , Rating: 2
Tony, you have inadvertently actually supported my original premise about the importance of marketshare:

Market share is everything. Your examples do nothing to negate that statement.

The ps3 and 360 prove that point. Neither of them had overwhelming market share. I merely used them as an eample of how important it is for major corporations to establish marketshare.

That symbian comparison is an interesting one. I would agree that this might be a good example that marketshare, as you suggest, is not an absolute guarantee of record profits.
However, factual evidence suggests that in android's case there is a growing trend of increased consumer spending and third party participation that was not evident on Symbian during its day.
Interestingly, ios market share (and gradually consumer spending) is being usurped by android, much like Symbian's market share was usurped by android in its day.
The evidence supports this.

I encourage you to think about that for a while.

With regard to the premise of the importance of market share for big business:
Corporations actively pursue overwhelming marketshare (yes, including apple!) because they know it is the first step in generating those record profits via consumer participation and third party support. The fact that some corporations don't succeed in establishing the overwhelming marketshare, or don't fully capitalise on marketshare when it is established (symbian) doesn't negate the premise itself.

For a better example of overwhelming marketshare and resulting profits and third party support, consider these products:
- ps2
- Windows during the 90s
- ios in the last few years.

All of the above had overwhelming marketshare and as a result generated substantial profits and third party support - some faster than others. For every one market failure like 'symbian' you care to mention there are about ten other cases that support my view.

Let's not kid ourselves:
Apple has had its day and is losing its marketshare to android, just like symbian did. I am not saying 'teh applez is doomed' or any such rubbish. Apple is still currently making record profits as a result of its past dominant marketshare, clever marketing and better implementation of established ideas from days gone by. However, as the ios marketshare continues to shrink, it will inevitably lead to lost support from consumers and third party suppliers.

That's not rocket science, even for apple fans.

I do agree with you though that it may take a few more years for this slow transition to android consumer penetration and profit realisation to take effect.

The best thing about this though, is that it is the consumer that benefits, not the corporation.
For some reason you seem to struggle with this concept.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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