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Print 45 comment(s) - last by TakinYourPoint.. on Mar 12 at 5:18 AM

Apple rules above the clouds

Gogo is one of the most popular and successful in-flight internet service providers in the world. Now, the company has given some statistics on devices used to connect to its in-flight networks.

The statistics show that 67% of the devices used to connect to Gogo during flights are smartphones and tablets. Tablets are the most preferred device connecting to its network at 35 percent, followed by laptop at 33 percent and smartphones at 33 percent.

The most common mobile operating system that connects to the network during flights comes from Apple with the iPad being the most common device overall. 84% of all devices that connect to the Gogo network during the flight run iOS while 16% use Android.

BlackBerry and Windows Phone/Mobile devices each make up less than 1% of in-flight connections.


The most common task performed using these devices in-flight is average web surfing. Gogo says that passengers are accessing their personal e-mail accounts, using social media sites, checking sports scores, and shopping. Business travelers more often use their work e-mail and finalize reports, listing those two activities as their most frequent tasks during the flight.

With Apple devices so popular during flights, it would come as no surprise that Safari is the most popular browser to access Gogo networks. The second most popular browser is Internet Explorer followed by Chrome and Firefox.
 
While Apple devices are the most common that access Gogo in-flight, Android is catching up. In 2011, only 3.2% of devices accessing the network were Android and so far in 2013, Android accounted for 16% of usage.

Source: Gogo



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What's Being Measured Here?
By lightfoot on 3/8/2013 9:20:22 AM , Rating: -1
Pretty sad journalism if you ask me.

You fail to mention that Gogo is a premium service provided by airlines; it is not free. So most likely this is measuring the devices that people use who have either, money to burn, or lack of impulse control.

Business users make sense on the flight. There are times when business needs require you to provide updates to your peers. The case for requiring internet access on a flight for personal reasons is far less well defined. Is it really surprising that Apple users are addicted to the internet and lack the impulse control to step away from it for only a few hours? It doesn't hurt that they have already proven that they have money to burn by first buying an Apple product and then proving time and again that they are willing to pay for services that Google users expect for free.

Although I doubt that a free WiFi network like Starbucks' or MacDonald's would look much different. Afterall, what is the point in owning an Apple device if you can't be seen in public using an Apple device. It's about the status more than the functionality.




RE: What's Being Measured Here?
By Tony Swash on 3/8/2013 9:57:29 AM , Rating: 1
Your response can be summarised as:

This survey is inaccurate

The differential platform use behaviour of Apple and Android users is because there is something wrong with Apple users
(Is it really surprising that Apple users are addicted to the internet and lack the impulse control to step away from it for only a few hours?)

I want to focus on the question of whether this survey is painting an inaccurate picture of the pattern of platform utilisation but before I do I should point out that whether this is the result of platform characteristics (the more likely explanation) or the dubious personal characteristics of Apple users (less likely) is completely moot. Whatever the explanation the outcome is the same. One platform is performing better than the other, one platform supports far more activity than the other, one platform is generating far more revenues for third parties than the other.

Turning to the issue of whether this particular survey is indicative of a more generalised phenomena this survey might have carried less weight if it were not for the fact that multiple measures of platform utilisation and engagement all show the same pattern of high iOS engagement and use, and low Android engagement and use.

Here are some examples, there are many more.

The developer perspective.

http://blog.flurry.com/bid/94811/Are-Indie-App-Dev...

Looking at the data that developers use to target the most lucrative market segment:

"Device models running on the iOS platform average 14 times the number of active users than device models running on other platforms.

In addition to having more active devices per device model than other platforms, iOS device models average more app sessions per active device than device models running on other platforms. This is shown below, again using an index for which app sessions per active Android device are set to one. This further clarifies why developer support for iOS is disproportionate to iOS’ share of the installed device base. Developers can reach more active devices by developing for a smaller number of device models on iOS and they can also capture the attention of very active users. People who have iOS devices tend to have more app sessions, creating more opportunities for in app purchases, advertising revenue and paid app purchases"


The analysis of patterns of advertising engagement by the Opera browser people.

http://www.opera.com/sma/2012/q2/

This shows 61% of advertising income coming from iOS compared to only 26% from Android

The global availability of digital content by all the major platforms

http://www.macstories.net/stories/mapping-the-ente...

"Whichever company is the “winner” depends on your circumstances (location, device, etc), but if you were to generally draw a conclusion I think it is clear that Apple would lead, Microsoft would be second, Google third and Amazon fourth."

Apple iPhone gamers spend five times more than Android gamers

http://www.slashgear.com/apple-iphone-gamers-spend...

90% of e-commerce revenue comes from iOS devices

http://blogs.computerworld.com/mobile-oses/20633/a...

BTW I was particularly interested, and I have to say amused, by this seemingly non-sensical observation you made

quote:
After all, what is the point in owning an Apple device if you can't be seen in public using an Apple device. It's about the status more than the functionality.


which seems to be arguing that lower use of a device indicates better functionality. That's a stretch :)


RE: What's Being Measured Here?
By lightfoot on 3/8/2013 10:11:17 AM , Rating: 3
Your whole post seems to say that if a platform costs more for the user to use, it is a better platform. That is simply not true. Just because an Android user subscribes to fewer paid services and buys less crapware in an App store does not make one platform superior to the other.

I never said the study was inaccurate, just that the environment (on an airline where it is against federal law to use any service except the paid service) is not a valid environment in which to conduct such a survey.

Heck, the use pattern may just indicate that Apple users don't know how to put their device into "Airplane Mode." It never even states that these are paid users of the service, only that they are trying to check their email and such.


RE: What's Being Measured Here?
By retrospooty on 3/8/2013 11:59:15 AM , Rating: 2
Tony will never get it. It's not about the money the company or app developers make, its about what YOU get as the consumer. With Android, you get far more, period. If you are an investor, Apple is definitely doing well... Well, until the latter half of last year anyhow ;)


RE: What's Being Measured Here?
By Tony Swash on 3/8/13, Rating: 0
By retrospooty on 3/8/2013 4:48:28 PM , Rating: 2
"What interests me is the bigger picture."

BS... What interests you is Apple, plain and simple. You dont care about the tech, or the industry or the products. You care about Apple, and only Apple. You will derail any real conversation with your prejudiced Apple bias and ignore any and all assets from any competitor. You are quite the opposite of someone that cares about "the industry". Don't act like you are here for any other reason... years worth of your posts prove otherwise.


By retrospooty on 3/8/2013 4:59:33 PM , Rating: 2
"why not show me the same courtesy and if you are not interested in what I am talking about just move on rather than feeling compelled to disrupt the discussion"

Pfapf, to the highest possible extent. Every discussion that goes on here about any company that you feel is a threat to Apple gets interrupted with your pre-determined drivel. You jump into any conversation about Google or Samsung and throw in totally unrelated crap to try and change the subject make them appear worse and Apple better in any and all situations... Everyone here sees that Tony. You are as much of a hippocrit as the company you defend. The very thought you YOU saying anyone else "disrupts" the conversation is laughable. Again, years worth of your posts proves it.


RE: What's Being Measured Here?
By R3T4rd on 3/8/2013 10:15:26 AM , Rating: 2
So you are saying, Apple product owners waste more money. We all knew that already. More useless information spewage by Tony.

Lets see going from a Galaxy S, HTC EVO, and various other phones to a Glaxy SIII and even other products, I have had to buy only one charger and car adapter which is $5-$15. Apple users, buy dozens of different chargers that cost $30-$100 each, but wait, they have to buy this all over again if they switched to the new iPhone5. Apple Marketing team is truly a bunch of genious or Apple owners are truly blind. And to think, my example is only phone chargers.


By TakinYourPoints on 3/8/2013 4:51:45 PM , Rating: 2
quote:
I have had to buy only one charger and car adapter which is $5-$15. Apple users, buy dozens of different chargers that cost $30-$100 each, but wait, they have to buy this all over again if they switched to the new iPhone5. [...] And to think, my example is only phone chargers.


Dock connector chargers cost $30-$100 and people buy dozens of them, really? And a Lightning connector that comes with an iPhone 5 or can be had on Monoprice or Amazon for just a few bucks, also $100 I'm assuming.

I know hyperbole and stretching the truth is a thing on the internet, but geez...


RE: What's Being Measured Here?
By R3T4rd on 3/8/2013 10:04:59 AM , Rating: 3
Ding Ding Ding!

A better measurement would be infact, busy "free" WiFi spots.

Not everyone wants to pay for slow internet at a premium. Nor do some of us have a need to be connected all the time. There are other things in life other than SOCIAL NETWORKS and rhetorical consumable electronics to look forward to.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997











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