Report: Microsoft Offered Discounts on Windows 8, Office for Small Screen Portables
March 6, 2013 9:22 AM
comment(s) - last by
Microsoft cutting prices to increase demand for Windows 8 devices
One of the most expensive parts of constructing a computer for most manufacturers isn't hardware; it's the software. This is particularly true when a mobile device such as the tablet or notebook uses the Windows operating system.
Sources closes to the
Wall Street Journal
cite that Microsoft has recently offered price breaks on key software to
help spur sales
. According to the sources, the Redmond, Washington-based software giant is offering discounts on Windows 8 and Office to manufacturers installing the software on small touchscreen enabled laptop computers.
In late February, Microsoft was offering both pieces of software together for $30 when used on touchscreen devices with screens under 10.8-inches. The typical price for that software pairing is about $120.
The software discounts should in turn result in lower prices for consumers, which translate into increased sales for Microsoft. Sales for Windows 8 continue to be
lower than Microsoft had hoped
A Microsoft spokesman said, "As we've said before, Windows 8 was built to scale across all sizes of PCs and tablets—large and small. We continue to work with partners to ensure that Windows is available across a diverse range of devices."
Wall Street Journal
This article is over a month old, voting and posting comments is disabled
3/6/2013 12:59:20 PM
Didn't Intel get their wrist slapped for doing something similar a few years ago? Like giving discounts to use their products.
I would also not be surprised to hear that MS punishes companies that don't buy into their scheme.
3/6/2013 9:38:16 PM
Intel gave discounts on the condition that no AMD products (or very little) were produced by the company. That is abusive.
Giving away your stuff to OEMs, as long as no such condition is attached to it, is perfectly okay.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
Microsoft: Windows 8 Sales "Just Getting Started"
February 5, 2013, 6:18 AM
Windows 8 Usage Sinks Below Vista Levels
January 4, 2013, 12:39 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information