EU to Microsoft: We're Fining You $730M USD for Browser Ballot "Mistake"
March 6, 2013 5:04 PM
comment(s) - last by
EU's continues to milk its favorite cash cow
How much does "whoops" cost? If you're Microsoft Corp. (
) the answer is $731M USD.
The EU pummeled Microsoft this week with a €561M fine for
defying its browser selection edict
, which called for
special features to be added to versions of Windows
sold in the European Union.
The European Commission has imposed a €561 million fine on Microsoft for failing to comply with its commitments to offer users a browser choice screen enabling them to easily choose their preferred web browser. In 2009, the Commission had made these commitments legally binding on Microsoft until 2014 (see IP/09/1941). In today's decision, the Commission finds that Microsoft failed to roll out the browser choice screen with its Windows 7 Service Pack 1 from May 2011 until July 2012. 15 million Windows users in the EU therefore did not see the choice screen during this period. Microsoft has acknowledged that the choice screen was not displayed during that time.
The fine brings the Commission's total looting of Microsoft on antitrust violations to
around $2.8B USD
. Microsoft's latest violation traces back in 2009, during the launch of Windows 7. At the time, Microsoft held a dominant position in the browser market thanks to its bundling of its Internet Explorer (IE) browser with its market-leading operating system.
Rival browser makers complained and the
EU sided with them
, mandating Microsoft to supply a "ballot" screen allowing users to pick between IE and third-party browsers like Google Inc.'s (
) Chrome or Mozilla's Firefox.
Microsoft is facing more big fines for breaking the EU's rules. [Image Source: AFP]
And the approach worked. It appeared that the most powerful thing driving Microsoft's market share was inertia; most users simply never bothered to download or try other browsers, sticking with the one that was built in. Once they were presented with a choice, they jumped ship from IE.
Microsoft clearly wasn't happy with this, but it promised to comply with the EU ruling.
Then in May 2011, it release
Windows 7 Service Pack 1
, which "accidentally" removed the browser selection screen due to a "coding error". Despite
multiple warnings from the EU
, Microsoft didn't bother to fix this little "whoops" until over a year had gone past. As a result the EU
opened new proceedings
, which culminated with this week's massive fine.
Today Microsoft is in third place in the PC browser market with only about 24 percent of the market, behind Google 35 percent and Mozilla's 29 percent. But the EU argues vigorous enforcement must continue in order to prevent Microsoft from repeating history and gaining a dominant market position through anticompetitive tactics.
One apparent flaw in the EUs logic, though, is that the antitrust regulators fail to hold mobile operating system makers like Google or Apple, Inc. (
) to a similar standard. Apple -- whose iPad tablet accounts for the majority of tablet sales -- and Android -- who accounts for the majority of smartphone sales -- both only package their devices with their own proprietary built in browser. The question remains -- how is that monopoly-promoted bundling any different than what Microsoft did?
Smartphone market leader Google has not been required to provide a browser ballot to phone subscribers by the EU.
But for better or worse the EU appears content to make Microsoft its whipping boy. Microsoft will likely appeal the fine, but past appeals have
For now Microsoft's tone was largely apologetic. In
it comments, "We have apologized for [the error]. We provided the Commission with a complete and candid assessment of the situation, and we have taken steps to strengthen our software development and other processes to help avoid this mistake - or anything similar - in the future."
Europa [EU press releases]
Reuters [Microsoft response]
This article is over a month old, voting and posting comments is disabled
RE: Can We Stop?
3/6/2013 11:08:13 PM
That also assumes that the prop in Non-Europe IE usage is entirely independent of the ruling in Europe and/or the drop in IE usage within Europe due to the ballot system.
Almost no way to see how much effect it had, but I would find it odd if the advertising of the existence of other browsers by the high profile ruling and word of mouth advertising by new users of other browsers had no effect outside the EU.
This would have the effect of meaning that more than 10% would have used other browsers that otherwise would not have, so more than 50mil people, so less than $14/person of lost advertising revenue and other income for competing browser companies over the time period. Seems about right compared to the $10/person/year Facebook makes just on ad revenue.
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