Quick Note: "Google Shopping Express" to Compete with Amazon Prime
March 5, 2013 12:09 PM
It's expected to be $10-$15 cheaper than Amazon Prime
Google is creating its own Amazon Prime-like service that is expected
to be cheaper
and offers same-day delivery.
Google's new service is called "Google Shopping Express," and will cost around $64-$69 a year -- which is $10-$15 cheaper than Amazon Prime's annual membership fee of $79.
Google Shopping Express will also have a
same-day shipping option
, like Amazon Prime. But same-day delivery for Google's new service will come from brick-and-mortar stores like Walmart,
, Safeway and Walgreens.
Amazon is a competitor to brick-and-mortars, and a war broke out between the two when brick-and-mortar stores said it was unfair for online-only Amazon to skip on sales tax collection in certain states -- which allowed Amazon to offer better prices. While Amazon has started collecting taxes in some states, brick-and-mortars could also get a boost by partnering with Google in its new service.
This new venture is likely a result of Google's two recent acquisitions: BufferBox and Channel Intelligence. With BufferBox, Google can use the delivery lockers for easier shipment and Channel Intelligence's data-management platform could help keep sales and deliveries organized.
There's no word on when this service will launch.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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