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It's expected to be $10-$15 cheaper than Amazon Prime

Google is creating its own Amazon Prime-like service that is expected to be cheaper and offers same-day delivery.

Google's new service is called "Google Shopping Express," and will cost around $64-$69 a year -- which is $10-$15 cheaper than Amazon Prime's annual membership fee of $79.

Google Shopping Express will also have a same-day shipping option, like Amazon Prime. But same-day delivery for Google's new service will come from brick-and-mortar stores like Walmart, Target, Safeway and Walgreens.


Amazon is a competitor to brick-and-mortars, and a war broke out between the two when brick-and-mortar stores said it was unfair for online-only Amazon to skip on sales tax collection in certain states -- which allowed Amazon to offer better prices. While Amazon has started collecting taxes in some states, brick-and-mortars could also get a boost by partnering with Google in its new service.

This new venture is likely a result of Google's two recent acquisitions: BufferBox and Channel Intelligence. With BufferBox, Google can use the delivery lockers for easier shipment and Channel Intelligence's data-management platform could help keep sales and deliveries organized.

There's no word on when this service will launch.

Source: TechCrunch





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