Print 48 comment(s) - last by BillyBatson.. on Mar 8 at 5:28 PM

Angry outburst against frienemy was met with much criticism

Microsoft Corp. (MSFT) and Google Inc. (GOOG) have an interesting relationship.  On the one hand Microsoft languishes with small market shares in the search and smartphone markets, dreaming of being Google.  It's actively sued Google over smartphone patents, and has milked billions in licensing settlements from Android phonemakers.  It's also pushed for tough antitrust actions against Google.  On the other hand, Google still relies on Microsoft Windows for much of its ad revenue, an awkward relationship.

The frienemy's relationship devolved somewhat when Microsoft launched a nasty attack on its search rival accusing Google of "Scroogling" customers.  The ads take issue with Google's scanning of Gmail emails for behavioral marketing, and also tactics involved with Google Shopping.

But this week Microsoft Senior Online Services Director Stefan Weitz told public radio and TV station KQED that the ad campaign "is about finished".  The website and catchphrase will remain active, but the print, web, and television ads will die off.

The online services executive revealed that Microsoft hatched the campaign after a Roper Center for Public Opinion Research (at the University of Connecticut) revealed that people were unaware of the extent of Google's online behavioral monitoring including "reading" (anonymously) emails in Gmail.

He effectively admits, though, that the campaign did not have a major impact, commenting that using Google search is "a habit... it's like smoking. It's hard to get folks to stop doing it."

Here's a few of Microsoft's "Scroogled" ads:

Some of our readers responded positively to the campaign.  Echoing Mr. Weitz's comments tayb writes:

This campaign is not going to convince me to stop using gmail but I do hope it convinces google to stop scanning my emails. I do consider this an invasion of privacy even if I use adblock and never see the ads.

Others were quite upset at Microsoft.  Reclaimer77 writes:

Microsoft is grasping at straws here in this pathetic attempt. Bing is hemorrhaging money to the tune of $1+ billion a year, and they have NO answer to Google's services.

I use a Gmail account and I'm hard pressed to see how my privacy is at stake. I never get spam mails, Gmail has one of the best spam filters I've ever seen. And I never have targeted adds shoved down my throat.

As usual they collect ANONYMOUS data that helps them make add revenue, so we can all enjoy their services free. I think that's a pretty good deal if you ask me.

Also Microsoft is being dishonest in the extreme. They do the exact same thing with their free Hotmail service! It's morally wrong to be this hypocritical in order to smear a competitor.

Ultimately extremely negative advertising campaigns -- including Scroogle can be effective (see "Get a Mac"), but also have the tendency to backfire.  A recent article by Adage discusses some recent consumer market attack ads and their relative successes.

Source: KQED

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RE: Really??
By Ammohunt on 3/4/2013 1:51:48 PM , Rating: 2
He included tayb's comments as well why are you just singling out Reclaimer77? Who exactly has the agenda here?

Personally i think its interesting to quote commenter's in articles not sure if its genius or desperation.

RE: Really??
By theapparition on 3/4/2013 2:10:54 PM , Rating: 1
Agreed completely.

Reclaimer77 has a position that he stands up for, and some dislike that. But some people take any opportunity to discredit any of his opinions, regardless of the content. Even if he's 100% correct on a topic, there will be those who still try to debate him, just out of spite.

One thing is for certain. Reclaimer77 had contributed far more to this site than the pathetic attempt by the OP at slamming him. I don't agree with everything he says, but I respect him for saying it.

RE: Really??
By nikon133 on 3/4/2013 3:15:24 PM , Rating: 2
That is trye, but I don't think that this specific post of his was best argument presented against MS campaign. What does Bing's success - or lack of it - has to do with Google and MS scanning or not our emails?

RE: Really??
By Mitch101 on 3/4/13, Rating: 0
RE: Really??
By BillyBatson on 3/5/2013 12:34:46 AM , Rating: 1
SEVERE desperation. I don't care who's comment they included. Then even if I agree with most of what reclaimer said it's delivery is definitely not worthy of making it into an article. And finally including a DT contributors comments in a DT article is sketchy especially if many of their readers already don't have a high opinion of the commenter therefor invalidating the comment even if it were an intelligent one.
I'm guessing either it was something DT wanted to try out or it's just another 3 line DT article with a lot of added fluff, fluff has to come from somewhere even if it's deep inside the writers rectums.

RE: Really??
By wifiwolf on 3/5/2013 5:58:44 AM , Rating: 2
I thought the same, but if you were writing an article about this and wanted to use the same statement like: "Someone at DT commented that MS does the same as Google", correct journalism says you should cite your source.
Yes, it looks sketchy, but how would you do it?

RE: Really??
By Cheesew1z69 on 3/5/2013 12:57:47 PM , Rating: 1
And finally including a DT contributors comments in a DT article is sketchy especially if many of their readers already don't have a high opinion of the commenter therefor invalidating the comment even if it were an intelligent one.
Who gives a fuck what you or others think of him? I am sure he doesn't give 2 shits about your opinion of him.

RE: Really??
By BillyBatson on 3/8/2013 5:28:27 PM , Rating: 2
And I don't care what you think either, especially if you sound as unintelligent as you do. Keep cursing it really gets your point across.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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