Quick Note: Sony Wants to Be #3 in Smartphone Industry
March 4, 2013 9:19 AM
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Sony wants to be #3
Sony has announced that it has aspirations of becoming the third largest company in the global smartphone market right behind Apple and Samsung. To make that job, Sony will have to beat Chinese companies including
Both of those Chinese smartphone makers have eyes on the third-place spot in the global smartphone market. The challenge for Sony will be that both Huawei and ZTE are very strong in their home market of China, which also happens to be one of the biggest growth markets in the world.
Currently, Sony sits in the fourth-place spot in the global smartphone market
according to IDC
. That spot puts Sony right between the two Chinese smartphone makers with Huawei in third and ZTE in fifth place. Apple and Samsung are way ahead of the other manufacturers in the smartphone market combined for over half the global market.
unveiled its Z and ZL "superphones" at CES 2013
that will help the company attack the high-end of the smartphone market. The flagship Xperia Z is a waterproof smartphone that packs in a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB of RAM, 16GB of internal storage, 5" 1080p display, and a 13MP camera.
This article is over a month old, voting and posting comments is disabled
3/5/2013 3:06:05 PM
I'd say that's being realistic. It still does not mean they lack ambition and drive.
When Sony purchased Minolta, they said they want to make it number 3 in camera world, behind Canon and Nikon.
To my knowledge they have achieved No.3 in DSLR and No.2 in global digicam market share.
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