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Sony wants to be #3

Sony has announced that it has aspirations of becoming the third largest company in the global smartphone market right behind Apple and Samsung. To make that job, Sony will have to beat Chinese companies including Huawei Technology and ZTE.

Both of those Chinese smartphone makers have eyes on the third-place spot in the global smartphone market. The challenge for Sony will be that both Huawei and ZTE are very strong in their home market of China, which also happens to be one of the biggest growth markets in the world.

Currently, Sony sits in the fourth-place spot in the global smartphone market according to IDC. That spot puts Sony right between the two Chinese smartphone makers with Huawei in third and ZTE in fifth place. Apple and Samsung are way ahead of the other manufacturers in the smartphone market combined for over half the global market.

Xperia Z
Sony recently unveiled its Z and ZL "superphones" at CES 2013 that will help the company attack the high-end of the smartphone market. The flagship Xperia Z is a waterproof smartphone that packs in a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB of RAM, 16GB of internal storage, 5" 1080p display, and a 13MP camera.

Source: Reuters

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By RufusM on 3/4/2013 12:42:04 PM , Rating: 3
The smartphone market now is like the PC market was a while back: They're trying to differentiate their products by the "More GeeBees must be better." tactic.

It used to be the MHz/GHz, monitor resolution, etc. wars in desktop/laptop days. It's the same thing in smartphones and tablets now but with cores, screen resolutions, mobile data speed, etc.

Like the PC, the smartphone race will soon be all about software since the hardware is getting so fast, so quickly.

By theapparition on 3/4/2013 1:58:57 PM , Rating: 2
I think you're all missing the point.

A smartphone's sales in the US are only as good as the network they're sold on. The SGSIII is a pretty decent phone, but there are quite few that are much better on paper. The difference is Samsung got this phone on all 4 of the US major networks, and even on a few smaller networks.

Show me any Sony phone sold on Verizon, the largest US carrier. There are none currently. That's almost a third of the US market forfeited right there. Any Sony smartphones on Sprint? Nope. Now over half the US market is unavailable to them. To do better, they need to get a model on every single carrier.

Despite our tech obsession, which is why we read these sites, most consumers don't scour spec sheets looking for a Qualcomm S4 Pro and 13MP camera. They walk into their current carrier's local store and buy what's available, and what the sales staff is telling them is the best. Until we tech obsessed get that concept through our heads, we're not going to grasp why some models look great on paper but don't sell.

And I'm looking right at you, Nexus 4, the phone that could've been.

By retrospooty on 3/4/2013 7:18:51 PM , Rating: 2
"most consumers don't scour spec sheets looking for a Qualcomm S4 Pro and 13MP camera. They walk into their current carrier's local store and buy what's available"

Yup... And its true of alot of techies too. There are a whole crapload of great phones out and/or announced and coming out soon that I would love to get my hands on, but in the end, I will only be getting that is available on Verizon. It its not there, it cant be on my list.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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