Quick Note: Sony Wants to Be #3 in Smartphone Industry
March 4, 2013 9:19 AM
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Sony wants to be #3
Sony has announced that it has aspirations of becoming the third largest company in the global smartphone market right behind Apple and Samsung. To make that job, Sony will have to beat Chinese companies including
Both of those Chinese smartphone makers have eyes on the third-place spot in the global smartphone market. The challenge for Sony will be that both Huawei and ZTE are very strong in their home market of China, which also happens to be one of the biggest growth markets in the world.
Currently, Sony sits in the fourth-place spot in the global smartphone market
according to IDC
. That spot puts Sony right between the two Chinese smartphone makers with Huawei in third and ZTE in fifth place. Apple and Samsung are way ahead of the other manufacturers in the smartphone market combined for over half the global market.
unveiled its Z and ZL "superphones" at CES 2013
that will help the company attack the high-end of the smartphone market. The flagship Xperia Z is a waterproof smartphone that packs in a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB of RAM, 16GB of internal storage, 5" 1080p display, and a 13MP camera.
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RE: kind of funny...
3/4/2013 12:10:50 PM
Exactly! It's like an athlete wanting to go to the Olympics to win a bronze medal, wanting to be the third largest player in a market sort of smacks of lacking motivation.
With the number of suppliers operating in this market, and the size of the market, being third can also come down to who is counting what and how, which means you could have several manufacturers saying they are third.
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