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Sony wants to be #3

Sony has announced that it has aspirations of becoming the third largest company in the global smartphone market right behind Apple and Samsung. To make that job, Sony will have to beat Chinese companies including Huawei Technology and ZTE.

Both of those Chinese smartphone makers have eyes on the third-place spot in the global smartphone market. The challenge for Sony will be that both Huawei and ZTE are very strong in their home market of China, which also happens to be one of the biggest growth markets in the world.

Currently, Sony sits in the fourth-place spot in the global smartphone market according to IDC. That spot puts Sony right between the two Chinese smartphone makers with Huawei in third and ZTE in fifth place. Apple and Samsung are way ahead of the other manufacturers in the smartphone market combined for over half the global market.

Xperia Z
Sony recently unveiled its Z and ZL "superphones" at CES 2013 that will help the company attack the high-end of the smartphone market. The flagship Xperia Z is a waterproof smartphone that packs in a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB of RAM, 16GB of internal storage, 5" 1080p display, and a 13MP camera.

Source: Reuters

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By FITCamaro on 3/4/2013 10:48:09 AM , Rating: 3
Laughter here.

RE: Insert
By Samus on 3/4/2013 11:45:20 AM , Rating: 2
Any company approaching a market with the mentality other than striving to be number 1 has already thrown in the towel as far as I'm concerned.

The only reason Apple was successful is because they had 0 marketshare and came to market with the goal of being #1.

The only reason Samsung is successful is because they came to market, not threatened by Apple, and strive to be #1 (which for the most part, they are)

LG and HTC need to have the same market approach. Settling for 3rd place like everything claims is just saying "we can't beat Samsung and Apple."

Well then who the hell is going to dethrone Samsung and Apple from sharing over 90% of the market?

RE: Insert
By nikon133 on 3/5/2013 3:06:05 PM , Rating: 2
I'd say that's being realistic. It still does not mean they lack ambition and drive.

When Sony purchased Minolta, they said they want to make it number 3 in camera world, behind Canon and Nikon.

To my knowledge they have achieved No.3 in DSLR and No.2 in global digicam market share.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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