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Sony wants to be #3

Sony has announced that it has aspirations of becoming the third largest company in the global smartphone market right behind Apple and Samsung. To make that job, Sony will have to beat Chinese companies including Huawei Technology and ZTE.

Both of those Chinese smartphone makers have eyes on the third-place spot in the global smartphone market. The challenge for Sony will be that both Huawei and ZTE are very strong in their home market of China, which also happens to be one of the biggest growth markets in the world.

Currently, Sony sits in the fourth-place spot in the global smartphone market according to IDC. That spot puts Sony right between the two Chinese smartphone makers with Huawei in third and ZTE in fifth place. Apple and Samsung are way ahead of the other manufacturers in the smartphone market combined for over half the global market.

Xperia Z
Sony recently unveiled its Z and ZL "superphones" at CES 2013 that will help the company attack the high-end of the smartphone market. The flagship Xperia Z is a waterproof smartphone that packs in a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB of RAM, 16GB of internal storage, 5" 1080p display, and a 13MP camera.

Source: Reuters

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By piroroadkill on 3/4/2013 9:46:46 AM , Rating: 3
Take an Xperia Z, swap the Quad-Core Snapdragon for a Dual-Core, drop the needless 1080p screen to a 720p one.
Leave the design exactly the same, slice a hundred quid off. Watch it sell.
Don't make us choose chintzier designs just because we don't need 4 cores and 1080p screens in our PHONES.

By retrospooty on 3/4/2013 10:10:10 AM , Rating: 2
"Take an Xperia Z, swap the Quad-Core Snapdragon for a Dual-Core, drop the needless 1080p screen to a 720p one."

They have phones like this out... Pretty much every high end phone from last year. What you are looking for exists and in most cases is more than $100 cheaper.

By nafhan on 3/4/2013 10:40:32 AM , Rating: 2
Also, the high-end phones from last year tend to have better support, better compatibility, better build quality, etc., etc. than current gen low-end and mid-range devices.

By TSS on 3/4/2013 10:47:15 AM , Rating: 2
Then it swings the other way though. Why couple a 1080p screen with a S4 pro and not a S600?

Anand just tested the optimus G vs the optimus G pro, which is basically the same thing. The egypt benchmark dropped like a stone on the G Pro due to the higher resolution.

This phone might look nice but if sony wants to be atleast #3 in the world market they've gotta run them games. With the increase in power in other phones this phone will start lagging behind first, and nobody's going to buy that. And people are definitly not buying these kinds of phones to turn the resolution down.

If sony really wants to be big they need to do what sony doesn't want to do: take a hit on their margins and sell at low prices to gain market share. They wanna make bank, and get market share (lol at anything below $200 not having an SD expansion slot). That's just not gonna happen.

By othercents on 3/4/2013 11:20:17 AM , Rating: 2
Anand just tested the optimus G vs the optimus G pro, which is basically the same thing. The egypt benchmark dropped like a stone on the G Pro due to the higher resolution.
This isn't reflective on the Quadrant benchmark. Both the LG Optimus G Pro and the HTC One scored high marks. I don't see the screen resolution being an issue with performance, however I also don't believe there will be any visible difference between 1080p and 720p on a 5.5" or 4.7" display.

By RufusM on 3/4/2013 12:42:04 PM , Rating: 3
The smartphone market now is like the PC market was a while back: They're trying to differentiate their products by the "More GeeBees must be better." tactic.

It used to be the MHz/GHz, monitor resolution, etc. wars in desktop/laptop days. It's the same thing in smartphones and tablets now but with cores, screen resolutions, mobile data speed, etc.

Like the PC, the smartphone race will soon be all about software since the hardware is getting so fast, so quickly.

By theapparition on 3/4/2013 1:58:57 PM , Rating: 2
I think you're all missing the point.

A smartphone's sales in the US are only as good as the network they're sold on. The SGSIII is a pretty decent phone, but there are quite few that are much better on paper. The difference is Samsung got this phone on all 4 of the US major networks, and even on a few smaller networks.

Show me any Sony phone sold on Verizon, the largest US carrier. There are none currently. That's almost a third of the US market forfeited right there. Any Sony smartphones on Sprint? Nope. Now over half the US market is unavailable to them. To do better, they need to get a model on every single carrier.

Despite our tech obsession, which is why we read these sites, most consumers don't scour spec sheets looking for a Qualcomm S4 Pro and 13MP camera. They walk into their current carrier's local store and buy what's available, and what the sales staff is telling them is the best. Until we tech obsessed get that concept through our heads, we're not going to grasp why some models look great on paper but don't sell.

And I'm looking right at you, Nexus 4, the phone that could've been.

By retrospooty on 3/4/2013 7:18:51 PM , Rating: 2
"most consumers don't scour spec sheets looking for a Qualcomm S4 Pro and 13MP camera. They walk into their current carrier's local store and buy what's available"

Yup... And its true of alot of techies too. There are a whole crapload of great phones out and/or announced and coming out soon that I would love to get my hands on, but in the end, I will only be getting that is available on Verizon. It its not there, it cant be on my list.

By OnyxNite on 3/4/2013 11:23:26 AM , Rating: 2
Really? Please point me to a waterproof smartphone with a Snapdragon S4 PRO dual-core (MSM8960T - note the "T" on the end) processor, 2GB of RAM, < 4.7" 720p display, and a 13MP camera. I'd really like one.

By retrospooty on 3/4/2013 6:47:39 PM , Rating: 2
What are you even talking about? He said he would like a modern phone, but doesnt need 1080p or quad core. That is pretty much last years phones. You wanna go through every single spec and find a dial core S4 pro? It doesnt exist. The "pro" is a quad core model. You want a high end low end phone? Good luck. Or are you just being an ass to make a point?

By OnyxNite on 3/5/2013 12:04:11 PM , Rating: 2
The OP said he wanted an Xperia Z, but with a Dual Core and a 720p screen. To which you replied: "They have phones like this out... Pretty much every high end phone from last year. What you are looking for exists and in most cases is more than $100 cheaper."

So all I did was take the Xperia Z specs from the article, and do what the OP said, replace the quad core with a dual and the 1080p screen with the 720p one. You said such a beast exists and I simply asked where because I'd certainly like one. I haven't seen a single phone that meets those specs even though your claim is "pretty much every high end phone from last year" does.

As for a dual core S4 Pro it does indeed exist, I even gave you it's model number. Want me to point you to a press release on Qualcomms site or something?

By spread on 3/4/2013 10:31:53 AM , Rating: 2
And make the screen 4" because seriously it's too damn big.

Keep the camera, do not downgrade the camera. Thickness remains the same. Now you have a cheaper phone with a better battery life and an awesome camera and still ridiculously thin.

By Mint on 3/4/2013 10:50:30 AM , Rating: 2
And how exactly do you expect Sony to make the phone smaller and just as thin while keeping the battery the same size?

By Motoman on 3/4/2013 2:42:09 PM , Rating: 1
Screw the camera. What point is there in taking photos that are 5 times bigger than any screen you would view them on? All that does is waste storage space and transmission time.

But throw in a good physical keyboard, and now we can talk.

By OnyxNite on 3/4/2013 3:05:22 PM , Rating: 2
Some people actually PRINT photos and believe it or not a 1080p (about 2MP) picture doesn't look so great when you print it in a large format such as 8x10 or larger. There is certainly a point for taking photos several times bigger than any screen you would view them on however an argument could certainly be made that 8MP (about 4x what you'll view it on) is sufficient. Keep in mind also that people may want to crop a larger picture into something they want to print and frame so having a larger picture lets you cut out what you don't want without ending up with an image too small to print.

By Netscorer on 3/4/2013 3:28:34 PM , Rating: 2
People print photos from their smartphones? Wow! I guess different strokes for different folks. I have not seen a printed photo in close to 4 years now as everyone have their photos online and shared and everyone always carries a smartphone with them to display the latest cute baby shot in case someone did not noticed.
Those who still print mostly treat smartphone cameras with disdain, as even the best of them can not come close to picture taken with DSLR camera.

By Motoman on 3/4/2013 6:40:49 PM , Rating: 2
Essentially nobody ever prints photos at all. Where you used to see stacks of photo albums you now see stacks of SDHC cards. Which amuses me, when I try to explain to people that they could just offload a full card to a hard drive, and re-use the card...

...a lot of the time with that you just get a deer-in-the-headlights kind of look, as they go to the store to buy more SDHC cards.

By flyingpants1 on 3/5/2013 9:33:36 AM , Rating: 2
Yeah, no. People on this site have a warped perception of reality. Everybody prints photos. There is something specifically called a photo printer that you can buy. You can take your SD card to a store and get photos printed at Walmart, which everybody goes to. They go to relatives in all countries and in picture frames and wallets.. I can't believe I have to explain this.

By Motoman on 3/5/2013 10:02:01 AM , Rating: 2
You have to explain it because you're wrong.

Every printer is a photo printer. They don't even make printers anymore that aren't photo printers. At least, not consumer-grade printers.

And virtually no one takes their SD cards to Walmart, or wherever, and has their photos printed anymore. What they do is just fill up SD cards and then throw them in a pile, to be plugged into a PC or maybe a TV at some point to view the photos.

They do go to friends and relatives in all countries - by way of email, or Facebook. But printed out and then mailed? No. Not in any volume that would be noticeable anymore.

Printed photos are dead.

By nikon133 on 3/5/2013 2:57:44 PM , Rating: 2
Not in New Zealand, thanks God.

Whenever I walk next to any local camera shops, some photo kiosks are being used. Easily 50% and over on summer weekends. Probably less on workdays and out of season, but still.

Not everyone has computer in living room, and not everyone likes to browse photos on small camera's screens. I do both but still like filling photo albums. There is some warm familiar feel about that. Most albums we get as presents, but we will buy album occasionally as well.

In addition, I don't know what is it like elsewhere, but here in NZ, huge majority of people still use cameras. You don't see too many smartphones used as cameras on streets and countryside. We get a lot of tourists from Asia, and they love their DSLRs, NEXes... and I love them for that.

By Motoman on 3/4/2013 6:38:44 PM , Rating: 2
...then "some people" can use a damn camera.

For the 99.99999% of people in this world who never print photos, from a cellphone or otherwise, the ridiculously high resolution does nothing but waste the space on your SD card and make grandma wait 3 hours for the 300Mb of pictures you attached to an email to show up.

By Jeffk464 on 3/4/2013 4:55:45 PM , Rating: 2
Huh, sony makes phones?

By geekman1024 on 3/4/2013 8:52:52 PM , Rating: 2
What you described are the Sony Xperia TX and SL.

By FITCamaro on 3/4/2013 10:48:09 AM , Rating: 3
Laughter here.

RE: Insert
By Samus on 3/4/2013 11:45:20 AM , Rating: 2
Any company approaching a market with the mentality other than striving to be number 1 has already thrown in the towel as far as I'm concerned.

The only reason Apple was successful is because they had 0 marketshare and came to market with the goal of being #1.

The only reason Samsung is successful is because they came to market, not threatened by Apple, and strive to be #1 (which for the most part, they are)

LG and HTC need to have the same market approach. Settling for 3rd place like everything claims is just saying "we can't beat Samsung and Apple."

Well then who the hell is going to dethrone Samsung and Apple from sharing over 90% of the market?

RE: Insert
By nikon133 on 3/5/2013 3:06:05 PM , Rating: 2
I'd say that's being realistic. It still does not mean they lack ambition and drive.

When Sony purchased Minolta, they said they want to make it number 3 in camera world, behind Canon and Nikon.

To my knowledge they have achieved No.3 in DSLR and No.2 in global digicam market share.

There is a difference between
By cknobman on 3/4/2013 10:04:04 AM , Rating: 2
What Sony wants and Sony gets. They are two highly different things.

By retrospooty on 3/4/2013 10:14:15 AM , Rating: 2
Yup... You gotta earn it. I think the latest Xperia's look pretty good though. As good as anything out, which is impressive for Sony.

kind of funny...
By hugo_stiglitz on 3/4/2013 11:26:08 AM , Rating: 2
to see all these companies publicly vying for the #3 spot.

from HTC, LG, Blackberry, Nokia and now Sony.

What ever happened to striving to be #1?

RE: kind of funny...
By drycrust3 on 3/4/2013 12:10:50 PM , Rating: 2
Exactly! It's like an athlete wanting to go to the Olympics to win a bronze medal, wanting to be the third largest player in a market sort of smacks of lacking motivation.
With the number of suppliers operating in this market, and the size of the market, being third can also come down to who is counting what and how, which means you could have several manufacturers saying they are third.

too little. too late
By luv2liv on 3/4/2013 11:14:29 AM , Rating: 2
sony top of the line phone is nice! but too expensive.
their lower end phone is crappy and still expensive! sony is no longer considered a brand name yet still overcharging.

take a lesson from samsung! give people options on hardware and pricing!

if i was sony
By rob19478 on 3/5/2013 5:02:15 AM , Rating: 2
If i was sony I would make a bet on windows phone 8 devices, since there are too many android devices to compete with, if wp8 succeed they will get their 3rd spot if not they wont be doing any worse they currently doing

Anyone remember
By flyingpants1 on 3/5/2013 9:39:29 AM , Rating: 2
Does anyone remember a while back when Sony said they wanted to be #2 in the tablet market? How well did that go?

I'll say it again
By inperfectdarkness on 3/6/2013 2:28:22 AM , Rating: 2
MS and Sony need to bury the hatchet. Console and smartphone markets would both benefit from it.

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