Yahoo to Chop Seven Products from Its Line Including BlackBerry App
March 4, 2013 8:33 AM
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Seven more apps get the axe
Yahoo and its new CEO Marissa Mayer are leaving no stone unturned in an effort to turn the company around and return to profitability. Last week, Yahoo
that it would start forcing all telecommuters to start working in a local office or quit. Some saw this move as a way to announce layoffs without officially calling it a layoff.
Yahoo has now announced that it will be shutting down seven of its products, including its mobile app for BlackBerry smartphone users that will no longer be available/supported after April 1. Yahoo will also stop supporting its Yahoo Avatars. These avatars were used on Yahoo services such as its instant messenger and Facebook.
The remainder of the seven applications that will be terminated include the Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, and Yahoo Message Board website, and the Yahoo Updates API.
"The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice president of Platforms.
Mayer is quite familiar with the shuttering of multiple products at one time since she is a former Google exec, and Google routinely shuts down multiple products via its "spring cleaning" announcements.
Mayer had previously announced that Yahoo would be reducing its slate of 60 to 75 apps to a more manageable 12 to 15.
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RE: what are these apps?
3/4/2013 1:13:56 PM
I guess thats the whole point. If most people don't know about it then why bother wasting time and resources maintaining it.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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