Print 11 comment(s) - last by theapparition.. on Mar 4 at 4:59 PM

Seven more apps get the axe

Yahoo and its new CEO Marissa Mayer are leaving no stone unturned in an effort to turn the company around and return to profitability. Last week, Yahoo announced that it would start forcing all telecommuters to start working in a local office or quit. Some saw this move as a way to announce layoffs without officially calling it a layoff.

Yahoo has now announced that it will be shutting down seven of its products, including its mobile app for BlackBerry smartphone users that will no longer be available/supported after April 1. Yahoo will also stop supporting its Yahoo Avatars. These avatars were used on Yahoo services such as its instant messenger and Facebook.
The remainder of the seven applications that will be terminated include the Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, and Yahoo Message Board website, and the Yahoo Updates API.

"The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice president of Platforms.

Mayer is quite familiar with the shuttering of multiple products at one time since she is a former Google exec, and Google routinely shuts down multiple products via its "spring cleaning" announcements.

Mayer had previously announced that Yahoo would be reducing its slate of 60 to 75 apps to a more manageable 12 to 15.

Source: Reuters

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RE: Yahoo app
By Motoman on 3/4/2013 11:12:38 AM , Rating: 4
The very concept of an "app" for something that's on the internet anyway is the height of absurdity.

Facebook. Yahoo. Google. CNN. Ad nauseum.

If you have a web browser, and you do, none of these "apps" are necessary. But take away someone's Facebook "app" and watch them panic.

...kind of like the person who believes they can no longer get in their car when the battery in their remote dies.

RE: Yahoo app
By XZerg on 3/4/2013 11:42:13 AM , Rating: 2
but that's the thing - these apps make certain activities on the sites bearable to use and hence attracting users to their "site" to generate ad revenues or what not.

RE: Yahoo app
By Motoman on 3/4/2013 1:13:47 PM , Rating: 2 would seem to me that if "certain activities" are unbearable to use on your website, then there is something wrong with your website...

RE: Yahoo app
By theapparition on 3/4/2013 1:29:01 PM , Rating: 2
But just to play devil's advocate, you take away the Facebook app, it also removes the ability to have your Facebook contacts integrated into your phonebook.

Yes, it's still possible to go to the internet, log into Facebook and look up that info. But the app provides tighter integration with your device. That's the point, to make something work easier for 95% of users.

In a related note, I do find it quite hypocritical that she removed the telecommuting option when she built a nursery next to her office. She defended it by saying she spent her own money, which is fine. A Yahoo employee then asked if she could spend her own money and bring her infant into work and the request was denied.

Lead by example. Something our government and many CEOs have forgotten.

RE: Yahoo app
By Motoman on 3/4/2013 2:36:24 PM , Rating: 2
I'm betting the same thing could be done from the website.

Like, when it notices that you're on a phone and shows you the mobile version of the site, there could be a button there that would download your contacts in some standard format - I don't even know what it would be, an XML file or something - that could then be automated into your phone's contact list.

Or whatever. At this point I think you're grasping...I would imagine that many people have FB "friends" that they don't want in their contacts list, and vice-versa.

At the end of the day, I still say that if something was hard for 95% of your users to do on your website, then there's something wrong with your website.

I do agree wholeheartedly with your comments about the CILF's recent war on working from home. And her failing to lead by example.

RE: Yahoo app
By theapparition on 3/4/2013 4:59:40 PM , Rating: 2
It was just an example but the crux was that some apps make things easier.

I agree that website design should be better, and agree in principle that many apps are just html wrappers and don't inherently contribute extra functionality. Personally, I run almost everything with a desktop environment on mobile hardware because the mobile sites are way too limiting.

But ease of use is king. Don't underestimate the lemmings who can't figure out how to set the time on the VCR (to quote an old reference).

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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