GM Hopes to Grow Volt Sales by 20% This Year
February 28, 2013 9:41 AM
comment(s) - last by
Volt plum ..
GM wants to sell lots more Volts
hasn't exactly been burning up the sales charts
with its Chevrolet Volt extended range electric vehicle. However, the auto giant hopes to increase the sales figures for the Volt significantly this year.
claims that GM hopes to build 36,000 Volts and other plug-in hybrids for delivery during 2013. That represents a 20% increase compared to 2012.
Analyst Jim Hall from 2953 Analytics said that 36,000 is "probably a doable number." He added, "It will have a full calendar year in Europe." The analyst also believes that the fact that the Volt is now eligible for the California carpool lanes will also help increase sales.
GM struggled to sell the Volt during some months of last year, but blamed poor sales during November on a
lack of inventory
for the vehicle.
“We had some on and off starts with the assembly plant,” said GM marketing director Christi Landy said. “California, which is our strongest market, was selling great then they would have no products. They’ve run out of products probably three or four times in the last 12 months, it’s been very frustrating.”
The second vehicle to use the Voltec platform in the U.S. will also launch shortly. The
two-door Cadillac ELR
is set to debut later this year, but its price of entry will likely be much higher than the Volt’s $39,145.
The Washington Post
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RE: Related Headline: GM Hopes More People Buy Overpriced Things
Dr. Kenneth Noisewater
Dr. Kenneth Noisewater
3/2/2013 9:03:01 PM
Motors Liquidation got stuck with most of the development costs for the Volt. Motors Liquidation, aka "Old GM", is the entity that went bankrupt and had much of those legacy costs erased in Chapter 11.
Volt actually costs less to manufacture (minus those bankrupted-away sunk R&D and tooling costs) than it costs for the customer to buy, so accounting-wise each Volt sold is profitable to the "New GM".
They don't like telling people that though, since it reminds them of the highly unpopular bankrupcy and bailout.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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