T-Mobile Sees Earnings Plunge, Loses 500K Subscribers
February 28, 2013 12:58 PM
comment(s) - last by
Company brags about its "momentum", but financials suggest otherwise
In its Q4 2012
Deutsche Telekom AG's (
) T-Mobile USA brags, "As T-Mobile USA, Inc. (“T-Mobile”) closed out its fourth quarter, the Company continued to generate business momentum by executing its Challenger strategy, while laying the groundwork for its unique ‘Un-carrier’ initiatives aimed at changing the rules of wireless."
But for all the talk of "changing the rules" and gaining "momentum", the actual numbers
continue to look pretty grim.
For the quarter T-Mobile USA lost 515,000 contract customers. Operating income (OBIDA) fell to $1B USD, down 25 percent from a year ago. Total revenue fell from $5.2B USD in Q4 2011 to $4.9B USD.
continues to be a strong point for T-Mobile, much like Sprint Nextel Corp. (
), but the addition of 166,000 prepaid customers in Q4 was not enough to stop the revenue bleed from defecting contract customers.
One factor that may help T-Mobile is its pickup of the Apple, Inc. (
) iPhone. Some customers may be attracted to the
prospect of the Apple device
on T-Mobile's lower priced plans.
T-Mobile says that its
merger with MetroPCS
should be wrapped up in April. The company can only hope that the merger with the more-successful budget carrier will provide it the spark it so desperately needs.
One big issue for T-Mobile is its lack of LTE. Like Sprint, T-Mobile is stuck playing catch-up with respect to true 4G. The company says it is "accelerating" its deployment and will cover 100 million Americans with LTE by "mid-2013". It plans to cover 200 million Americans with LTE by the end of the year.
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RE: every offer from Tmobile I see
2/28/2013 2:44:49 PM
All their offers cover everyone, whether new or existing customers. In addition, they bend over backwards to help customers, unlike Verizon (resetting people contracts when they contact support so they wind up getting hit with unexpected early term fees) or AT&T (where the CEO regularly insults his own customers and the CS reps can't do anything because they're left pretty much powerless) or Sprint (where they have so few support people it takes days to get anything done). I've been through all 4, and T-mobile has been, by far, the most friendly and best customer service. Granted, coverage and internet speeds are spotty and a little slow, but I'd definitely trade that for the better customer service.
RE: every offer from Tmobile I see
2/28/2013 2:51:10 PM
she logs off, plenty of offers. she logs in, all those great web deals are gone. calls, says for new customers only.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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