Tesla to be Profitable in Q1, Investors Send Shares Down
February 21, 2013 1:24 PM
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Investors still worry over Model S demand/production and ways to keep costs down after the huge fourth quarter loss
Tesla CEO Elon Musk told analysts and reporters that his company expects to be profitable in the first quarter, but that didn't stop investors from sending shares down due to previous Tesla woes.
Not only did Musk say Tesla would turn a profit next quarter, but also mentioned that the automaker would meet
demand for 20,000 Model S sedans
for 2013. In addition, he showed that revenue grew 500 percent to $306 million and that he had plans to get Tesla's gross margins up to about 25 percent.
You'd think all of this would be music to investors' ears, but shares took a 6 percent tumble in after-hours trading. This was mainly due to the fact that Tesla had a huge fourth quarter loss of $89.9 million (compared to $81.5 million a year earlier) as well as concerns about Model S demand and a lack of understanding how Tesla will keep costs down.
Musk attempted to address investor concerns, saying that
Model S reservations
increased by 6,000 in the fourth quarter, which is a significant increase from 2,900 in the previous quarter. Also, Musk said Tesla will make 500 Model S' a week and hopes to ship 4,500 cars from the Silicon Valley factory this quarter.
To keep costs down, Tesla plans to get rid of part-time workers and keep full-time workers at 50 hours per week (and adjust only to meet shipping commitments). Also, with production increasing, Musk said suppliers are likely to give more competitive prices.
"We are not demand constrained," Musk said. "We are intentionally production constrained. We're on track to sell every car we make. We could say goodbye to every store and every salesperson (today) and still meet that target."
The Model S was named
2013 Automobile of the Year
, but recently had some issues when a journalist from
The New York Times
took a test drive this winter and reported
a horrific venture
. More specifically, he said that the Model S doesn't have the range Tesla said it does, and ended up on a flatbed truck at the end of the trip. Musk and the NYT journalist (John Broder)
ended up feuding
over the matter.
The Detroit News
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RE: Neat info
2/22/2013 7:22:13 AM
This is GROSS margin, not operating margin, and he's only halfway there right now. Tesla will need at least 10% margin to cover non-unit expenses even with minimal new car development. Most car companies get 20% gross margin, and they have far higher volumes with much lower R&D costs per car.
TSLA lost $900M since the IPO on R&D costs and Roadster losses (needed to get the company's technology up to this point) that they have to recoup with the rest of the margin. That probably amounts to 100k cars that have to be sold to make a net profit. As well as things are going for Tesla, even that isn't a sure thing.
Without the subsidy, he'd need double that at the same MSRP, or he'd have to raise prices, reducing sales. The business plan changes drastically and the company probably doesn't even get off the ground.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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