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  (Source: Bloomberg)
Microsoft CEO defends cross platform approach, jump into tablet market

"Surface is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (MSFT) CEO Steve Ballmer in a recent interview with TechRadar.

The embattled CEO has suffered recent shareholder unrest as Microsoft has struggled in the smartphone and tablet markets.  But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of Windows/Windows Phone "Blue" -- is a solid route to market domination.

He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."

Microsoft is rumored to be working on a Surface Phone, a device designed to encourage third party OEMs to step up their game.  When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet.  He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."

Surface RT ($499) has been criticized for its poor resolution (1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering too little free space to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro is currently sold out.

The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."

While no official announcements have been made Microsoft has come under fire for reportedly locking out used games from its next generation gaming console, the Xbox 720.  The console, which is expected to launch later this year, is also criticized as being harder to develop for and less popular than Sony Corp.'s (TYO:6758) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.

Source: TechRadar



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RE: What is everyone talking about?
By Reclaimer77 on 2/20/2013 8:10:49 PM , Rating: 2
quote:
Secondly, the Xbox: I hope they do kill the used game market. I despise the used game market because it’s one of the reasons new games are so expensive. It’s also one of the big reasons the PC game market has gone south, because companies like GameStop quit pushing them as there’s no used market for PC games for them to rape again and again, and there hasn’t been for a while. Consoles aren’t killing the used market; they’re catching up to the PC and doing what should have been done a long time ago, killing GameStop. GameStop preys on children who want new games but have crappy allowances and can’t buy online without their parent’s help, so they buy the kid’s old games and a complete steal (5 to 10 bucks if you’re lucky) and then mark them up to 20-30 bucks and resell them. I’d rather just buy a new game for 40 bucks, but you can’t because the used game market squelches so many potential sales that the new game market has to raise their prices to compensate. As a developer and a consumer… screw that!


So like...are you just trying to sound like a complete dumbass or does it come natural?


RE: What is everyone talking about?
By Luticus on 2/20/2013 10:09:12 PM , Rating: 2
So like... are you going to offer a rebuttal or are you going to resort to childish name calling like a little school girl?


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