Ballmer: Surface is a "Real Business"
February 20, 2013 12:07 PM
comment(s) - last by
Microsoft CEO defends cross platform approach, jump into tablet market
is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (
) CEO Steve Ballmer in a
recent shareholder unrest
as Microsoft has
struggled in the smartphone
and tablet markets
. But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of
Windows/Windows Phone "Blue"
-- is a solid route to market domination.
He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."
Microsoft is rumored to be
working on a Surface Phone
, a device designed to encourage third party OEMs to step up their game. When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet. He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."
Surface RT ($499) has been
criticized for its poor resolution
(1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering
too little free space
to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro
is currently sold out
The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."
While no official announcements have been made Microsoft has come under fire for reportedly
locking out used games
from its next generation gaming console, the Xbox 720. The console, which is expected to launch later this year, is also criticized as being
harder to develop for
and less popular than Sony Corp.'s (
) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.
This article is over a month old, voting and posting comments is disabled
RE: What is everyone talking about?
2/20/2013 8:09:52 PM
You obviously have not reading comprehension skills. fist is NEVER said games are "expensive" in a general sense. I said games could likely be made cheaper if companies sold more original copies than if the used market stole 3 of every 4 sales. In the PC land used games have been all but dead for a long time. The consoles are just following in their foot steps.
second, I NEVER said used games "diminish the success of a good game", I doubt very seriously they diminish the success of a bad game. I simply said again, that a game could be potentially cheaper in the new form if the used form went away, and I stand by that.
Lastly, if you read my post you'll understand why your last sentence is retarded. I never said XNA would be used for the next generation, stop putting words in my mouth. I said XNA WAS used this generation and that Microsoft would likely push the Windows 8 UI style development into the 720 because Microsoft has been on a "unify the platforms kick lately". At any rate the Xbox has used coding technology that is very similar to windows development thus far and I don't see them changing that anytime soon. Therefore, it is unlikely that the Xbox will be "difficult", per say, to code for.
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Bill Gates Describes Microsoft's Early Smartphone Efforts as "Clearly a Mistake"
February 18, 2013, 3:10 PM
Microsoft Confirms "Metro" Makeover Coming With Windows Blue
February 18, 2013, 1:30 PM
128GB Microsoft Surface Pro Tablets "Sell Out", Staples Offers $75 Discount
February 11, 2013, 9:07 AM
Ex-Microsoft Exec: Sony's PlayStation Worried Gates, Convinced Him to Make Xbox
February 7, 2013, 4:57 PM
Report: Microsoft to Drop the Banner Hammer on Used Games With "Xbox 720"
February 6, 2013, 11:32 AM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Toshiba Launches 11”, 2-in-1 Convertible PC for $329
October 21, 2014, 2:11 PM
Microsoft Begins Shifting Nokia Lumia Branding to "Microsoft Lumia"
October 21, 2014, 10:52 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Buoyed by Strong iPhone Sales, Apple Reports Revenue of $42.1B, $8.5B in Profit for Fiscal Q4
October 20, 2014, 5:21 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Most Popular Articles
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Apple Announces iPad Air 2, iPad mini 3, 27" iMac with Retina Display
October 16, 2014, 1:22 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information