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  (Source: Bloomberg)
Microsoft CEO defends cross platform approach, jump into tablet market

"Surface is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (MSFT) CEO Steve Ballmer in a recent interview with TechRadar.

The embattled CEO has suffered recent shareholder unrest as Microsoft has struggled in the smartphone and tablet markets.  But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of Windows/Windows Phone "Blue" -- is a solid route to market domination.

He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."

Microsoft is rumored to be working on a Surface Phone, a device designed to encourage third party OEMs to step up their game.  When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet.  He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."

Surface RT ($499) has been criticized for its poor resolution (1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering too little free space to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro is currently sold out.

The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."

While no official announcements have been made Microsoft has come under fire for reportedly locking out used games from its next generation gaming console, the Xbox 720.  The console, which is expected to launch later this year, is also criticized as being harder to develop for and less popular than Sony Corp.'s (TYO:6758) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.

Source: TechRadar



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RE: What is everyone talking about?
By Luticus on 2/20/2013 8:09:52 PM , Rating: 2
You obviously have not reading comprehension skills. fist is NEVER said games are "expensive" in a general sense. I said games could likely be made cheaper if companies sold more original copies than if the used market stole 3 of every 4 sales. In the PC land used games have been all but dead for a long time. The consoles are just following in their foot steps.

second, I NEVER said used games "diminish the success of a good game", I doubt very seriously they diminish the success of a bad game. I simply said again, that a game could be potentially cheaper in the new form if the used form went away, and I stand by that.

Lastly, if you read my post you'll understand why your last sentence is retarded. I never said XNA would be used for the next generation, stop putting words in my mouth. I said XNA WAS used this generation and that Microsoft would likely push the Windows 8 UI style development into the 720 because Microsoft has been on a "unify the platforms kick lately". At any rate the Xbox has used coding technology that is very similar to windows development thus far and I don't see them changing that anytime soon. Therefore, it is unlikely that the Xbox will be "difficult", per say, to code for.


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