Ballmer: Surface is a "Real Business"
February 20, 2013 12:07 PM
comment(s) - last by
Microsoft CEO defends cross platform approach, jump into tablet market
is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (
) CEO Steve Ballmer in a
recent shareholder unrest
as Microsoft has
struggled in the smartphone
and tablet markets
. But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of
Windows/Windows Phone "Blue"
-- is a solid route to market domination.
He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."
Microsoft is rumored to be
working on a Surface Phone
, a device designed to encourage third party OEMs to step up their game. When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet. He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."
Surface RT ($499) has been
criticized for its poor resolution
(1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering
too little free space
to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro
is currently sold out
The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."
While no official announcements have been made Microsoft has come under fire for reportedly
locking out used games
from its next generation gaming console, the Xbox 720. The console, which is expected to launch later this year, is also criticized as being
harder to develop for
and less popular than Sony Corp.'s (
) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.
This article is over a month old, voting and posting comments is disabled
Sure it is, Steve, sure it is....
2/20/2013 5:15:32 PM
And Windows 8 is a "good OS" too, right?
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Bill Gates Describes Microsoft's Early Smartphone Efforts as "Clearly a Mistake"
February 18, 2013, 3:10 PM
Microsoft Confirms "Metro" Makeover Coming With Windows Blue
February 18, 2013, 1:30 PM
128GB Microsoft Surface Pro Tablets "Sell Out", Staples Offers $75 Discount
February 11, 2013, 9:07 AM
Ex-Microsoft Exec: Sony's PlayStation Worried Gates, Convinced Him to Make Xbox
February 7, 2013, 4:57 PM
Report: Microsoft to Drop the Banner Hammer on Used Games With "Xbox 720"
February 6, 2013, 11:32 AM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information