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  (Source: Bloomberg)
Microsoft CEO defends cross platform approach, jump into tablet market

"Surface is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (MSFT) CEO Steve Ballmer in a recent interview with TechRadar.

The embattled CEO has suffered recent shareholder unrest as Microsoft has struggled in the smartphone and tablet markets.  But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of Windows/Windows Phone "Blue" -- is a solid route to market domination.

He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."

Microsoft is rumored to be working on a Surface Phone, a device designed to encourage third party OEMs to step up their game.  When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet.  He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."

Surface RT ($499) has been criticized for its poor resolution (1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering too little free space to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro is currently sold out.

The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."

While no official announcements have been made Microsoft has come under fire for reportedly locking out used games from its next generation gaming console, the Xbox 720.  The console, which is expected to launch later this year, is also criticized as being harder to develop for and less popular than Sony Corp.'s (TYO:6758) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.

Source: TechRadar



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By NellyFromMA on 2/20/2013 1:41:39 PM , Rating: 2
It was a run away success because of Sony's failures but also beccause of MS success. To deny that is essentially ignoring facts.

Xbox Live is a critical part fo their success and it's executed extremely well for the size of its user base.

Sony didn't even beleive that made sense and was late to the part thereafter, and even then failed in the regard of delivering a smooth online experience.

So, its both.


"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton














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