Print 36 comment(s) - last by Fritzr.. on Feb 21 at 8:39 PM

  (Source: Bloomberg)
Microsoft CEO defends cross platform approach, jump into tablet market

"Surface is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business," commented Microsoft Corp. (MSFT) CEO Steve Ballmer in a recent interview with TechRadar.

The embattled CEO has suffered recent shareholder unrest as Microsoft has struggled in the smartphone and tablet markets.  But Mr. Ballmer is convinced that Microsoft's new unified approach -- which will culminate in the late summer 2013 launch of Windows/Windows Phone "Blue" -- is a solid route to market domination.

He explains, "Increasingly, people access the same content and services from multiple devices or use more than one device at a time. [Having] the same look and feel shortens the learning curve and creates a more seamless user experience."

Microsoft is rumored to be working on a Surface Phone, a device designed to encourage third party OEMs to step up their game.  When it comes to the Surface tablet, Mr. Ballmer says it showed OEMs what could be done with a Windows 8 tablet.  He comments, "I’m super-glad we did Surface. I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software."

Surface RT ($499) has been criticized for its poor resolution (1366x768), while Surface Pro ($899 USD 64 GB; $999 USD 128 GB) has been criticized for offering too little free space to the user. Still, both tablets are very popular for their slick looks and solid hardware; the Surface Pro is currently sold out.

The CEO claims that Microsoft understands very well what consumers wants, but sometimes is just a bit lacking in execution.
He remarks, "So is there a lack of understanding, or in some cases do I wish our execution had been better? I would say the latter. In cases where we’ve embraced end-user needs and really sort of dived in, like the things that we’ve done with Kinect and the Xbox, I think we’ve done a heck of a job."

While no official announcements have been made Microsoft has come under fire for reportedly locking out used games from its next generation gaming console, the Xbox 720.  The console, which is expected to launch later this year, is also criticized as being harder to develop for and less popular than Sony Corp.'s (TYO:6758) upcoming PlayStation 4, according to industry sources who've worked with early dev kits.

Source: TechRadar

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Storage claims still unfair...
By NellyFromMA on 2/20/2013 1:35:02 PM , Rating: 2
Dont' get me wrong, between Google Apple and MS, I know MS is best suited to deliver businesses needs in the short and long term and isn't likely to cede that territory in the next decade.

That said, don't you think the 64GB Surface Pro IS a little under-provisioned storage wise? I base this on the fact that I don't think any programs would appreciate being installed on the expandable storage drive and so 20GB or so really isn't much for the target audience.

If the above is true, I think saying the claim is unfair isn't exactly, well, fair.

Are you saying comparable ultrabook offer similar capacities at similar pricing? Idk myself because I'm not much of a ultrabook kind of guy but if so I think the claim applies to those models as well.

It wouldn't be so bad if actually upgrading the SSD wasn't a chore in warranty removal and possible device death. I'm definitely a huge Surface and even MS supporter but I do so in fairness.

RE: Storage claims still unfair...
By Nekrik on 2/20/2013 1:49:03 PM , Rating: 4
Just to add some details for this thread:

The 11" Mac Book Air is $1099 with a non-detachable keyboard, and ultimately less storage (since calculated at base 10) if you offload the restore image from the Surface.

RE: Storage claims still unfair...
By Tony Swash on 2/20/13, Rating: -1
RE: Storage claims still unfair...
By jnemesh on 2/20/13, Rating: -1
By themaster08 on 2/20/2013 5:55:29 PM , Rating: 2
Apple will keep Microsoft in business since iCloud runs on Windows Azure.

"DailyTech is the best kept secret on the Internet." -- Larry Barber

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki